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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. Here’s what is O n Fleek for 2016: 1. Brands are shifting focus to “Association” rather than “Advertising”. I promise.

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11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. The word millennials will finally die a death in 2016. by Frank Strong.

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Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

Engagement on Facebook, Instagram and LinkedIn dropped from January to June according to the 2016 Social Media Index a benchmarking study by TrackMaven , which develops marketing analytics software. Recommended reading: Global Social Media Research Summary 2016. The Social Media Inflation Index 2016 [Infographic].

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16).

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