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Media Interview Skills: Why Silence Is Not Always Golden

Polaris

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A lot of nervousness—not so much.

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A PR View Of CEO Apologies

ImPRessions - Crenshaw Communications

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Several factors determine how the public will receive a video/interview apology. In interview with Jim Cramer on his CNBC show, Stumpf accepts no real responsibility. Contrition?

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The One Technique Your CEO Must Know To Ace The Next Media Interview

MaccaPR

Of course, as PR professionals, we can provide media training to our top executives. Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. All good advice for media interviews, backed by PR best practices. Never, ever lie.”.

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Meet the Media: Hannah Lutz, Reporter at Automotive News

Bianchi Biz Blog

I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My colleague, Pete Bigelow, and I interviewed about three dozen people who were involved with the EV1 and told the story in their words. Describe the craziest or most fun story you have written.

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The Public Relations Grand Slam

Mora Communications

Too many people believe that next TV interview or magazine article is going to be “it”. So, do your best, get the interviews done, and then let ’em go. PR is a cumulative process, use what you can from each media placement and keep moving forward. It’s going to change their lives. All of their problems will be over.

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I Can’t Use National Media

Mora Communications

As to your first point, that you don’t have a story that could interest the national media: why not? Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. National media feeds the local media. What makes your story different, unique?

Media 49
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How to Hand-Hold Your Clients Through Perfect Live Media Interviews

Rock the Status Quo

The interview! The very thought of appearing as a guest on live TV can make even the most seasoned media spokesperson quake in their boots and it’s our job to make sure they are prepared. What are the most common issues seen with media interviews and, as PR pros, how can we avoid them? So what comes next?