Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Wishful thinking? I hope not.

Trends 135

Trends Marketing Pinterest Social Media 135

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. How long it takes for a category to emerge and go big relates to many factors: is there a real market for this new kind of thing, is it affordable, does it work as promised? Here’s how pros deal with it. Quantum Solace.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. How long it takes for a category to emerge and go big relates to many factors: is there a real market for this new kind of thing, is it affordable, does it work as promised? Here’s how pros deal with it.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. If you include numbers—such as time or money saved—or data that backs up your claims (e.g. “99 Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. She is currently a columnist for Mashable, Inc.,

Creativity 100

Creativity Pitching Writing Conference 100

Mindful Marketing

JULY 15, 2015

But the truth is that it has always been measureable to some extent; it’s just easier than ever today with our access to big data, affordable tools and insightful analytics. One of the biggest complaints from journalists is that PR executives don’t actually read what a journalist writes.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52