The Resolution Blog

DECEMBER 16, 2015

Whether it was helping clients understand digital skills and knowledge at Edelman and Weber Shandwick; designing digital transformation programmes for clients while at We Are Social or now working as an independent consultant the issues of planning and driving innovation within PR agencies has always been front of mind.

Case Study 120

Case Study Agency Creativity Study 120

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. MMG will celebrate its 20th anniversary in the Fall of 2015. The agency specializes in B2B financial services industries. Tell us a bit about your agency.

Interviews 50

Interviews Marketing Financial Insurance 50

Cision

AUGUST 11, 2016

But what we do know is that data – social media data in particular – can reveal almost everything about us. Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. I’m really pumped about Instagram Stories because I just couldn’t get into Snapchat. MarTech Advisor. Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. This can be found from the smallest agencies to the largest corporations. MP: The one that I like to speak about is my accomplishment of being a female in a male-dominated business.

Sports 245

Sports Agency Industry Creativity 245

MaccaPR

NOVEMBER 18, 2020

As president of the Maccabee agency for 24 years, I’ve been motivated by a different sort of advisor – Penn & Teller, David Blaine, David Copperfield and Harry Houdini (pictured right). To learn more about focusing your brand, check out an exquisite book, Take A Stand For Your Brand.

Marketing 62

Marketing Agency Video Brand 62

MaccaPR

OCTOBER 26, 2015

Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.” A former Edelman PR executive published a 300-page book. Its title: “Trust Me, PR Is Dead.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 96

Social Media Marketing Media Creativity 96