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6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

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#EmbraceEquity: A Noble Goal That’s Also Good for Business

Stern + Associates

Her co-authored book, “ Arrive and Thrive: 7 Impactful Practices for Women Navigating Leadership ” – a Wall Street Journal, USA Today and Publishers Weekly bestseller – equips women with the tools to flourish in senior leadership roles.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. 2 (June 2014): -1.

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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose. Then, you’ll also need to do a little extra work to see if those conditions are still alive and well in journalism today. study successful content & try to figure out why it worked”. ~ me in 2016, from How to Build a Time Machine.

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. ” What’s happening in public relations is happening right now in independent journalism. “Not all predictions are positive.

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News You Can’t Use

Flatiron Communications

The presenters included journalists from The AP, NBC News, the Wall Street Journal and Time Magazine. When you dig a little deeper, we learned that the photo was not from 2014, but actually from 2013 when there were riots in Sao Paulo. Carrie Melago, Wall Street Journal/NY. We also can predict which videos are about to go viral.

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How To Repurpose Written Content to Reach 6x the Audience

Buzzstream

If you’ve got some viral posts, then you’re ready for that “ebook.”. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly. According to The Wall Street Journal , approximately 71% of Pinterest’s 72.5

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