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How the PESO Model Changes PR’s Conversation

Cision

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Shared Media. Shared media is also known as social media. Owned Media. Editor’s Note: Definitely!

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How to Create an Online Newsroom That Journalists Love

Rock the Status Quo

Most companies treat the news section of their website as a laundry list of press releases, never aiming higher, yet it’s the first place a journalist looks when something about your company sparks their interest. The larger the company, the bigger the expectations journalists will have of their digital newsroom.

How To 242
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Public Relations Objectives

Doctor Spin

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Organizations’ media relations activities can influence media content and opinions, but success depends on more than just distributing news releases.” Source: Journal of Accounting and Economics 5 Brown, L., A Case Study.

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150+ Guest Posting Sites That Will Actually Build Traffic (Analysis)

Buzzstream

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. 150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. Three Takeaways from a Big Company Study. Big companies do the Twitter; dabble with the rest.

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The Top 10 Books of 2016 (According to Zude)

ZudePR

All 160 episodes since July 2014. The fact he’s built two $50M businesses, has investments in 150 companies, or that he has his own catchphrases. If you fit into the latter category, this book will give you hope. Great companies start in garages all the time; yours can too. Hot off the printed press. It all adds up.

Writing 84