Contently - Strategy

JULY 22, 2021

A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.).

Travel 96

Travel Hotels Storytelling Content Marketing 96

Maxim Behar

NOVEMBER 23, 2020

In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. And this will not be because advertising agencies are bad, or colleagues there are not creative. As I took on a huge responsibility, I temporarily retired from the management of Davos.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stephen Waddington

MAY 8, 2018

. #1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. 8 Patient data discourse Data privacy is a tricky subject.

Communications 63

Communications Healthcare Print Community 63

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Changes are made either automatically or manually to refine targeting or ad creative. Its simplicity is compelling. Test and learn.

Media 103

Media How To Advertising Advertising 103

PR Conversations

JULY 20, 2015

Almost all of the Fringe plays had creative postcards, business cards or show programs as marketing collateral (some of them pictured above). The most-creative marketing I saw was the “pill” bottle (containing Smarties) for OCD — Obsessive Compulsive Darryl. Physically marketing their own plays and connecting with patrons.

Community 40

Community Print Twitter Creativity 40

Contently - Strategy

MAY 7, 2020

What metrics do they use to measure those goals? How you measure it is a bit trickier. One of my favorite examples is John Deere, which started a print magazine called The Furrow 124 years ago. I often cite SugarString , a controversial tech news site started by Verizon in 2014. Be upfront about risk.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Fortunately, today’s brands can stay competitive with a creative, multi-tiered approach. million people in 2014 , with the Census Bureau projecting it will increase to 119 million by 2060. DO Go Digital.

Strategy 40

Strategy Media Radio How To 40