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4 MARKETING SECRETS FOR VIRAL GUINNESS WORLD RECORD EVENTS

MaccaPR

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. “It all starts with which record you decide to break!,” ” says Antoniou.

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ICON 2020 Preview: Pulitzer Prize-Winning Science Writer Laurie Garrett on COVID-19’s Future

PRSay

At the time of this scheduled interview with PRsay on Oct. I have eight interviews booked,” said the New York-based Garrett, who has long been in demand as a source for other writers and reporters. During the Ebola [outbreak] in 2014, we had a centralized repository of information [from] the CDC.

Viral 157
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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. This promotion of a mundane personal health topic made all the difference.

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?

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When Marketers Dare to Take a Stand: Dangerous Waters or Courageous Branding?

MaccaPR

Under Armour can attest to that, given what happened when its CEO casually commented during a CNBC-TV interview (see below) that a business-minded president like Donald Trump “was an asset to the country.” The resulting call to boycott Under Armour products spread on Twitter like butter in 100-degree heat.

Brand 70
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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. News breaks in a split second today and spreads instantaneously via social.

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10 Crisis Communication Tips Every Business Needs

Prohibition

This is the individual that is most likely to be interviewed by the media, and therefore becomes the “face” of your organisation and the representative of your brand. When Malaysia Airlines flight MH 370 disappeared on March 8, 2014, no one had any idea where the plane was located. Domino’s Viral Staff Video.