Sword and the Script

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report.

Survey 99

Survey B2B Marketing Trade Shows 99

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. The print edition went monthly in 2013, and bi-monthly in 2016. The original moniker has stuck.

Industry 153

Industry Publicity Agency Community 153

Mark My Words

FEBRUARY 15, 2021

Susannah Butter peeks inside a personal branding powerhouse that’s changing the off-the-pitch role of sporting heroes as we know it. What Marcus has accomplished is a blueprint for how you can impact change,’ says Michael Yormark, president of Roc Nation Sports International. He came to us asking for representation,’ says Yormark.

Sports 60

Sports Government Agency Pitching 60

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support.

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

OCTOBER 12, 2017

For example, in my 2013 book Epic Content Marketing , I talk about how marketers can build loyal and profitable relationships with customers by delivering consistently valuable content in order to drive sales. It launched what became Red Bulletin in five countries, with 70% international and 30% localized content.

Marketing 53

Marketing Enterprise Print Film 53

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Waiting for a client to sign off influencers you pitch.

How To 60

How To Software System Employee 60