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The State of the News Media 2015

Journalistics

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

article thumbnail

The State of the News Media 2015

Journalistics

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 52
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article thumbnail

The State of the News Media 2015

Journalistics

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 40
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Are we really on the right side of the digital divide?

Communications Conversations

” The article talked about how digital tools and technologies have made the world a better place to live–but, quite possibly could also lead to a sharp downturn, and potentially the death, of our society. But again, weren’t we pretty connected thanks to media like TV, radio and newspapers before? Rural folks, too.

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What Responsive Web Design Means for You and Your Content

Beyond PR

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. Responsive Web Design, or RWD, is the technology behind a site’s coding that allows it to respond to whatever screen size you are viewing it on.

Web 40
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Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. We represent public companies, innovative start-ups and every type of technology company in between. 3) You specialize in technology.

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The power of personalisation and Thomas Cook’s Brochure Star

Norton's Notes

There can be no doubt the big trend in online marketing at the moment seems to be personalisation and nothing seems to get a consumer more involved in a product than when it’s personalised to suit them. During the summers of 2013 and 2014, Coca-cola cans and bottles hit stores nationwide with a slight twist.