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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Most industry professionals recognize that PR and SEO work together. Here’s a roundup of other news and links from the world of PR technology. PR tech mentions.

SEO 132
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Public Relations Strategies: Redux

Shift Communications

Today, we wanted to share a refresh on the similarities and differences between the two business categories. Media relations is just one of many techniques we use as PR professionals in an attempt to promote our clients and share their news with the general public.

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How to respond during a crisis

The Stalwart Blog

Last Friday I received a call from a family member who saw a story on the news pertaining to Ford Motor Company. They shared that there was an alleged brake recall on the 2013 and 2014 F-150 models. I image she was probably irritated by the flood of inquiries as a result of the latest news broadcast. While the U.S

Crisis 60
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A PR Perspective on the Demise of Gigaom and a Few Words on Tech Media

Ishmael's Corner

It was fitting that Gigaom communicated the news with raw honesty: “Gigaom recently became unable to pay its creditors in full at this time. We have clients who fall under the category we affectionately call “deep tech.” When an industry is fighting for survival, change happens, sometimes of the radical variety.

Media 60
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How to Get On in New Communications: Be Nice

ZudePR

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. But in the industrial age of command and control hierarchy this line meant: guard knowledge; hoard it.

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. I look for more industries to get involved with crowd-sourced 3rd party reviews than ever before.”. Ted Seward | Carrot Top Industries , Inc. PR and communications predictions. My own predictions.

Marketing 168