Cision

APRIL 4, 2016

In 2013, Microsoft demonstrated a research tool called ViralSearch that scoured a year of tweets and mapped out shared links to determine what virality looks like. As shown in the video embedded below, a typical content distribution starts with a large push and may end after one smaller perpetuation.

Viral 120

Viral Journalism Advertising Advertising 120

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Communications Conversations

JANUARY 26, 2016

Think Netflix + The Wall Street Journal (and a bunch of others here ). In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. CMOs say content marketing is making up their biggest increase in budgets this year at 13 percent. Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Why are mobile visitors less valuable? How big is “significant”?

Newspapers 71

Newspapers Mobile Media Facebook 71

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me? If you’ve never worked in a newsroom, you’ll need somebody on your team that has.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Why are mobile visitors less valuable? How big is “significant”?

Mobile 52

Mobile Media Newspapers Local 52