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7 Rules for a New Era of Communications

PRSay

We even write emails with more thought. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. After all, a 2011 Nielson survey found that “trying to sell me something” was the third leading cause of unfriending on Facebook.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

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10 lessons from 10 years of teaching social media

Karen Freberg

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. When I started teaching social media back in 2011, it was all new and everyone was jumping on board with the trends and platforms. Think about it.

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In 2011 The PR World Puffs Up Its Chest

Bad Pitch Blog

For starters, the landscape is no longer dominated by a bunch of white wealthy guys smoking cigars, but by that 17-year-old with a blog about electronics read by 20,000--or the stay-at-home Dad who writes eNewsletters about techniques for other stay-at-homes. How does this affect us? For one, content now moves upstream. Sounds good, right?

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The Top 50 Social Media Influencers on Twitter

Cision

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Jeff Barrett – @BarrettAll .

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Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Online Videos 101: Keep It Simple, Stupid

Waxing UnLyrical

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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