Deirdre Breakenridge

OCTOBER 26, 2015

Remember what we discussed last time about a #PRStudChat that focused on public relations teaching and learning. Describe your best PR professor. But another educator pointed out, “Professional development is as important as scholarly research and publication. At my school, we just launched our student-run PR firm this fall.

Education 150

Education Twitter Leadership Trends 150

ZudePR

MAY 22, 2015

I’ve just found out that the Chartered Institute of Public Relations (CIPR), my trade body, has awarded me a Fellowship for outstanding contribution to the UK PR industry. I had a great time at Weber Shandwick, latterly heading the firm’s Glasgow office between 2009 and 2014. She’s looked out for me, and I her.

eBook 113

eBook Crisis Management Small Business Training 113

The Proactive Report

JANUARY 5, 2015

Back in the 1980s Jan Carlzon of Scandinavian Airlines coined the phrase “A Moment of Truth” referring to any interaction a member of the public has with your brand. Prior to the Internet when a member of the public had a negative experience with a company they would, on average, tell 13 people.

Reputation 100

Reputation System Employee Airlines 100

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Mike works in public sector communications and blogs, thoughtfully, at Don’t believe the hyphen. You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81