Onclusive

MAY 4, 2020

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008.

Crisis 464

Crisis Publicity Exercises Trends 464

wiredPRworks

MAY 13, 2022

His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.

Social Media 52

Social Media Corporate Communications Media 52

wiredPRworks

MAY 23, 2022

Two years later, this list also landed me a place as the LinkedIn expert in Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. To date, I’ve written 373 posts about LinkedIn.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. I ended 45 years in journalism when I retired as editor of the Austin American-Statesman in 2008, so it didn’t feel like a “switch” so much as completing one phase of my life. It’s all storytelling. What will this role entail?

Newspapers 120

Newspapers Journalism Pitching Report 120

Contently - Strategy

AUGUST 11, 2022

Paid ads and content marketing have inverse reputations. In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession. How content marketing leads to meaningful ROI.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Doctor Spin

MAY 30, 2023

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. His reputation often preceded him, drawing in crowds based on his name alone. Barnum had a knack for creating buzz. He regularly used innovative and creative advertising techniques to capture the public’s attention.

Publicity 52

Publicity eBook Ethics Resources 52