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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. The quality of queries changed too as the web evolved. Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération.

Reddit 176
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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show.

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PR: Less Elitist Than Ever

Maxim Behar

Instead, he would have been saving money to run an ad in the local newspaper or on local radio, or he would have been trying to befriend some local journalist and chug a couple of tequila shots with him in the bar to get him to write something about his business.

Ethics 64
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How to Handle a Sugar Rush

Mark My Words

In 2008-9 Prime Minister Gordon Brown bent over backwards to recruit Alan Sugar as his government’s ‘Business Czar’, with an eye to lining up the boisterous entrepreneur as Labour’s mayoral candidate. Accountability has never been less relevant. Sugar could have just shrug it off.

How To 60
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Influencer Insights: Media Moves and Intel for May 9

Beyond PR

The Times is Florida’s largest newspaper and provides news to the St. With this buyout, the Times is now the stand-alone newspaper/online news source in the region. It has also become a top 10 newspaper for Sunday circulation in the U.S. Melanie will be in charge of editorial, mobile and the web versions of the magazine.