2007 Brand Interviews Leadership 
PRSay
DECEMBER 27, 2022
For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. ESG and your agency.
wiredPRworks
APRIL 20, 2022
In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Have you ever read a book that completely changed your life? Tune into smart insights, cool tips, and lots of laughs.
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PRSay
NOVEMBER 25, 2020
Building on our traditional event, Building Bridges, spearheaded in 2007 by then CCNY PRSSA President Stacy-Ann Edwards Effs, we forged a strong working partnership between student leaders and faculty to network multicultural students to the profession. Our recruiters included seven CCNY alumni, now professionals at major agencies.
PR in High Definition
MARCH 24, 2020
Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. We’ve all heard about catastrophic events that can seemingly break brands in seconds. There’s an insurance policy for everything these days – and we mean that literally. Is this ridiculous? Well perhaps not.
Bianchi Biz Blog
FEBRUARY 22, 2021
The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.
Communications Conversations
FEBRUARY 6, 2018
And, it’s served her well–in her 10-plus years with Ingersoll Rand, she’s moved up from communications specialist in 2007 to communications lead for Thermo King, and now, Trane, in the last few years. I always enjoy reading your interviews with other communications professionals, and I am humbled you asked me to participate.
ZudePR
MAY 31, 2015
Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “I started giving away my knowledge etc almost accidentally, when I launched my first blog in 2007, giving my views and advice on the use of social media for marketing.
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