wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Have you ever read a book that completely changed your life? Tune into smart insights, cool tips, and lots of laughs.

Marketing 118

Marketing Social Media Trends Instagram 118

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55

Groups Meeting Transportation Media 55

Communications Conversations

FEBRUARY 6, 2018

And, it’s served her well–in her 10-plus years with Ingersoll Rand, she’s moved up from communications specialist in 2007 to communications lead for Thermo King, and now, Trane, in the last few years. I always enjoy reading your interviews with other communications professionals, and I am humbled you asked me to participate.

Energy 68

Energy Corporate Travel Internal 68

PR in High Definition

MARCH 24, 2020

Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. We’ve all heard about catastrophic events that can seemingly break brands in seconds. There’s an insurance policy for everything these days – and we mean that literally. Is this ridiculous? Well perhaps not.

Insurance 73

Insurance Insurance Reputation Policies 73

PR Conversations

OCTOBER 9, 2015

As a result, crisis communication becomes international” That’s what interested me, because although such major disasters are relatively rare, it is now possible for a single social media update (Tweet, photograph or video) to cause a global crisis for any organisation.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Ethical Voices

AUGUST 21, 2023

I was like, wow, okay, this isn’t any longer like a junior or an intern, this is pretty capable, to the point where its questions were beyond my level ability to answer it. But different brands have different thresholds of risk. Listen to the full interview, with bonus content, here. You’re absolutely right.

Agency 81

Agency Publicity Ethics Analysis 81

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. “How?

Communications 81

Communications How To Blogging Content Marketing 81