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Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum]

Sword and the Script

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation. Signal AI launches a corporate reputation index.

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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L.,

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Barbie dominates August brand coverage

NewsWhip

Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.” All in all, not a great month for Nike’s reputation.

Brand 78
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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. The company’s fees range “from $350 to $600 depending on the size and reputation of the media outlet in which experts are quoted.”. According to the announcement, Linkfluence earned about $20 million in sales in 2020.

Media 108
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The Anatomy of Attention

Doctor Spin

Businesses can enhance employee well-being and productivity by fostering environments encourage focused work and limiting the reliance on constant digital multitasking. Organization Development Journal. Organization Development Journal. Source: Hargis, M. & & Watt, John 7 Hargis, M. & & Watt, John. Proc Biol Sci.

eBook 52
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How to Get On in New Communications: Be Nice

ZudePR

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. For me, as a local government employee, there are clear political boundaries. But I actually think that a growing generosity of inspiration is happening across sectors.