5W PR

JULY 11, 2018

Community Involvement. In 2005, Snapple tried to make the world’s largest Popsicle. The ALS Ice Bucket Challenge went from a local phenomenon centered around Boston, Massachusetts but went international in a couple weeks. The intention can be to raise financial contributions or just increase awareness of a specific issue.

Measurement 149

Measurement Education Social Media Film 149

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Partner with a local influencer to promote your business on social media. Write a guest blog post for a popular industry publication or website. Host a community cleanup event or volunteer day with employees and customers. McGraw-Hill Education.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Bad Pitch Blog

SEPTEMBER 26, 2006

This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. Local law enforcement has confirmed numerous reports of sightings of this mysterious naked man have been logged in throughout the Summer months. This is one of those times. Butt first… - Subject: Alert!

Pitching 40

Pitching Retail Print Report 40

Stuart Bruce

DECEMBER 29, 2014

Tom Murphy @tpemurphy – I first ‘knew’ Tom by reading his PR blog, but didn’t meet him until 2005 when we both spoke at the UK’s first ever PR social media conference in 2005. Against all the odds in 2005 he held onto his seat, mainly because he was such a highly regarded local MP.

Ethics 95

Ethics Local Blogging Internal 95

Stephen Waddington

NOVEMBER 29, 2019

Prior to the 2005 election, Cornwall was Lib Dem yellow across the county, with one Labour constituency in Falmouth and Camborne. By 2015, the Conservatives won all six local seats. Whilst the politicians have much to gain by getting out and about to real communities, businesses and people, how do brands benefit?

Brand 97

Brand Branding Ethics Local 97

Waxing UnLyrical

OCTOBER 25, 2010

Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple? Kudos to you for using your blog to shine the light on domestic violence. <3 Or, at least, I thought I did. In other words, kinship.

Twitter 99

Twitter Measurement Facebook Blogging 99

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. There are even specialist social media communications marketers.

Ethics 52

Ethics Communications Print Television 52