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A Luxury Sandwich Bag and Marketing with Drones: It’s a Campaign Round Up

Prohibition

Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. In the video, KitKat encourages people to write ‘Have a break, and then…’ followed by its question. We loved this!

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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

Let me explain: Table of Contents. Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications.

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The PR Industry Needs More Than Just Better PR

Doctor Spin

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. But we’ve already messed up.

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Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing

PR 20/20

In 2004, four years into my career, I became highly motivated to build a more efficient and profitable solution that shifted the focus to client needs and goals. For example, HubSpot’s value metric is number of contacts, Zapier’s is zaps, Wistia’s is videos, and Asana’s is members. Seems easy enough. It was on to the next iteration.

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Addressing the talent challenge in PR – finding stability in volatile times

PR Conversations

Calculating a demography for public relations is incredibly unreliable, but data for 2004/2005 suggested two percent of PR practitioners in the UK work in small consultancies or self-employed.

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