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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

Further reading Organise your Life the Downing St Way , BBC, Giles Wilson (25 May, 2004) Gartner Magic Quadrant for Content Marketing Platforms , Gartner, Kirsten Newbold-Knipp, Christopher Ross and Stephen R. They joined a conversation on Twitter about news calendar technology and workflow and helped inform this article.

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A Luxury Sandwich Bag and Marketing with Drones: It’s a Campaign Round Up

Prohibition

The love Millennials and Gen Zs have for the 2004 film is strong enough that a simple campaign like this is arguably more effective than creating something entirely new for the new film. Paramount have drawn on the cult following of the original movie with a callback to the scene in which Regina runs into the road and is struck by a bus.

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Social Selling Secrets Masterclass

wiredPRworks

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Direct Deploy: Engaging Content Marketing. Dynamic Design: WIRED Marketing System. Book a Social Selling Secrets Masterclass Discovery Call.

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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

Let me explain: Table of Contents. Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications.

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The PR Industry Needs More Than Just Better PR

Doctor Spin

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. But we’ve already messed up.

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Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing

PR 20/20

In 2004, four years into my career, I became highly motivated to build a more efficient and profitable solution that shifted the focus to client needs and goals. In 2010, we made our first attempt at bundling content marketing services. It was on to the next iteration.

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Addressing the talent challenge in PR – finding stability in volatile times

PR Conversations

Calculating a demography for public relations is incredibly unreliable, but data for 2004/2005 suggested two percent of PR practitioners in the UK work in small consultancies or self-employed.

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