2004 Content Marketing Marketing Video 
Prohibition
FEBRUARY 2, 2024
While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. In the video, KitKat encourages people to write ‘Have a break, and then…’ followed by its question.
Doctor Spin
JANUARY 8, 2022
Let me explain: Table of Contents. Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. On the Internet today, everything is marketing and paid — except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. How Marketing Kicked Our PR Ass. The outcome?
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Doctor Spin
JANUARY 8, 2022
Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. On the Internet today, everything is marketing, and everything is paid—except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. Why Marketing Over Communications? Marketers will protest.
PR 20/20
NOVEMBER 4, 2016
I spent the first six years of my marketing agency career chasing hourly quotas instead of results. In 2004, four years into my career, I became highly motivated to build a more efficient and profitable solution that shifted the focus to client needs and goals. Our goal was to bill a minimum of five hours per day. Seems easy enough.
PR Conversations
SEPTEMBER 13, 2018
Calculating a demography for public relations is incredibly unreliable, but data for 2004/2005 suggested two percent of PR practitioners in the UK work in small consultancies or self-employed. We find PR agencies and in-house departments are understandably pretty clear in how they evaluate talent – but struggle with finding good people.
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