Remove 2004 Remove Consumer Remove Corporate Remove Internal
article thumbnail

The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

Was Dove’s famous Campaign for Real Beauty , launched in 2004, a similar co-opting of a cultural moment? An insincere or shallow corporate social responsibility program is usually easy to spot, and the public will call BS. Unilever’s Dove aims to sell beauty products, and it used a powerful social issue to position its brand.

Corporate 189
article thumbnail

Public Relations Objectives

Doctor Spin

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Improve internal communications. Corporate Communication as a Discipline. Manage insider threats.

article thumbnail

Helsinki, Finland – Growth Path Ahead

Landis PR

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Facebook : 3.59

Radio 64
article thumbnail

PR Rock Stars: UnitedHealth Group’s Kendra Klemme

Communications Conversations

Specifically, my team supports the sales channel, communicating with both internal (sales leaders) and external (sales agents who sell our plans) audiences. . Medicare is a federally-run program, so in addition to understanding the need of agents and consumers, we also have to understand and adhere to the regulatory environment.

article thumbnail

Addressing the talent challenge in PR – finding stability in volatile times

PR Conversations

They will be mainly focused on business management, new business and some touches on the tiller with clients (be they external or internal). A report by Hollis International published in 1976 stated: “The rate of transfers, promotions, and other employment changes in the public relations field is extraordinarily high”.

Survey 82
article thumbnail

Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

You know royalty, you know the leaders of the international political scene. However, we try to create real news or tell the truth to the consumers, to the services, to the products, to the projects of our clients. And in a crisis especially in corporations, that truth needs to be repeated even louder and even more clearly.

Hotels 64
article thumbnail

Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

They act as a common, corporate language. The agency market is a broad church that encompasses publicity, internal communications, crisis response, strategic management communication, and more. It enables corporations to insert messages into the public conversation and has contributed to a breakdown of democratic process.

Industry 153