PRSay
NOVEMBER 8, 2022
5, 2003, he held up a small vial to illustrate the amount of material that could be used to make weapons of mass destruction in Saddam Hussein’s Iraq. Powell’s reputation — which had been stellar until then — was damaged, along with our international credibility. Choose props carefully. A prop can also backfire. When then-U.S.
PR in High Definition
MAY 31, 2022
For more than a decade, Abercrombie and Fitch have been in the process of rebuilding its reputation; this reveals some interesting lessons that we can take away as PR and comms professionals. The question is; what can the demise of Abercrombie teach us about the importance of managing your company’s reputation? Company values.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Prohibition
JANUARY 14, 2022
A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.
PRSay
OCTOBER 5, 2021
When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. Leadership at Amazon is very truth-seeking, always looking to get to the root of what’s going on,” he said. “We 4 — the first day of ICON 2021. The very first question out of the company is always: ‘What are the facts?’
Communications Conversations
MARCH 14, 2017
This year, Heather starts her stint as president of MN PRSA–a big leadership spot. I have been involved since the first day I joined in 2003 – 14 years ago (I am starting to realize I am old). Professionally the organization has helped me grow skill sets and build a reputation in this community.
Expert insights. Personalized for you.
147 
Let's personalize your content