2003 Leadership Reputation Viral 
Prohibition
JANUARY 14, 2022
A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.
PRSay
OCTOBER 5, 2021
When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. Leadership at Amazon is very truth-seeking, always looking to get to the root of what’s going on,” he said. “We 4 — the first day of ICON 2021. The very first question out of the company is always: ‘What are the facts?’
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