What can ‘The Rise and Fall of Abercrombie & Fitch’ teach us about managing reputations?
PR in High Definition
MAY 31, 2022
For more than a decade, Abercrombie and Fitch have been in the process of rebuilding its reputation; this reveals some interesting lessons that we can take away as PR and comms professionals. The question is; what can the demise of Abercrombie teach us about the importance of managing your company’s reputation? Company values.
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