Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

Storytelling 118

Storytelling Examples B2B Chemicals 118

Mindful Marketing

JUNE 15, 2015

Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. Drew is s often interviewed and has been quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek , and many others. His first book, 99.3

Interviews 50

Interviews Marketing Financial Insurance 50

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PRSay

JULY 6, 2022

The Air China flight descended through the smog and I saw Beijing for the first time in 2003. July is Global Affairs Month at PRSA and I’m using the occasion to interview communications leaders on global best practices, so watch this space (and please send your own best practices). July is Global Affairs Month at PRSA. We’re diplomats.

Communications 94

Communications Internal International Travel 94

Communications Conversations

MARCH 14, 2017

I have been involved since the first day I joined in 2003 – 14 years ago (I am starting to realize I am old). I am who interviewed. Something else that I believe will remain of utmost importance for us as communicators is the art of storytelling. I remember working with you when I was on the board in the mid-2000s!

Ethics 68

Ethics Leadership Examples Fashion 68