PR in High Definition

MAY 31, 2022

As revealed in Netflix’s new documentary , ‘White Hot: The Rise and Fall of Abercrombie and Fitch’ , today’s company is very different from the brand of the 1990s and early 2000s. The question is; what can the demise of Abercrombie teach us about the importance of managing your company’s reputation?

Reputation 62

Reputation Policies Leadership Company 62

5W PR

SEPTEMBER 10, 2020

Companies that conduct ineffective PR campaigns usually pay a steep price, not to mention bad reputations. In an attempt to insert some humor, the brand released a statement saying that KFC was the “winner of the award for the most inappropriate ad slogan for 2020.” Pre-Pandemic. PR books are filled with other failures.

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Publicity Retail Policies YouTube 128

Reputation Specialist Michael Toebe

JUNE 12, 2021

Where he now stands reputation-wise and legally as to his contract are as much a matter of perception as facts. Is Neymar possibly telling the truth that he is being victimized or is he in denial and headed deeper down a problematic road in regards to his reputation? He also feels unjustly punished.

Reputation 59

Reputation Crisis Management Crisis Public Affairs 59

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Lauri Pehar Borsh

SEPTEMBER 9, 2014

This article (post) on Ragan.com, one of my regular daily go-tos for all the latest PR/Marketing news, says it all: Study: CEOs aren’t using social media to full potential. And do their corporate marketing or even outsourced PR firms handle all a CEO or any C-suiter for that matter, ON SOCIAL MEDIA. It’s overwhelming!

Social Media 114

Social Media Media Analytics SEO 114

Solo PR Pro

JANUARY 16, 2018

The last thing you want is to be out of sight and out of mind in your target market. As a solo consultant, your reputation is integral to your brand. Alan Weiss, Million Dollar Consulting, Alan Weiss, McGraw Hill, New York, 2003. You cannot be hired if no one knows who you are and what you offer.

Resources 41

Resources Advertising Advertising Social Media 41

Lauri Pehar Borsh

SEPTEMBER 9, 2014

This article (post) on Ragan.com, one of my regular daily go-tos for all the latest PR/Marketing news, says it all: Study: CEOs aren’t using social media to full potential. And do their corporate marketing or even outsourced PR firms handle all a CEO or any C-suiter for that matter, ON SOCIAL MEDIA. It’s overwhelming!

Social Media 60

Social Media Media Analytics SEO 60