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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Social media in general is the perfect tool today PR professionals.

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How to Boost PR Campaigns With Social Data

Beyond PR

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . Edelboim has served as Cision’s President of the Americas since December 2016.

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When Tragedy Strikes in Sports – Making the Right Call with Your PR Plan

PRSay

Waking up to the news that the star pitcher on your baseball team and one of the best on the field in Major League Baseball (MLB) died from a horrific boat crash in the middle of the night was something no one expected on the morning of Sunday, September 25 th , 2016. A serious situation calls for an equally serious tone when speaking.” .

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What It Means That Starbucks Brought Back Its Pumpkin Spice Latte in August

PRSay

Given the popularity of the PSL, which Starbucks began serving in 2003, this trend makes sense. Analytics company 1010data found that while pumpkin spice products available for purchase had risen by nearly 50 percent between 2015 and 2016, sales only went up 21 percent. Though autumn officially starts on Sept.

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Is it Time to Retire Roasting?

Mindful Marketing

Wendy’s has long been known for using social media to spar with its burger competitors. From 2003 through 2019, the cable channel aired one or two roasts a year of musicians, actors, and comedians, including David Hasselhoff, Charlie Sheen, and Roseanne Barr. It’s unclear why Comedy Central stopped its roasts.

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Can Johnny Depp bounce back?

Mark My Words

In 2003, as Lieutenant Theodore Groves, Ellis appeared with Depp in Pirates of the Caribbean: The Curse of the Black Pearl. Depp has two kids, they look at social media, they’re aware of the outrageous things that are written. Depp fans refused to believe the allegations; his team denied them.

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A call for a public inquiry into the impact of media and tech on democracy

Stephen Waddington

Trust in the media was 37%. The rise of social media and tech platforms in the last decade means that anyone can create and share content. Social media fulfils an unhealthy trait of the human nature that rejects the truth unless it confirms a bias. It’s not hard to understand why. It’s not all bad news.