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How Can Financial Services Organizations Use Social Media?

wiredPRworks

Bank, Capital One and TD Bank discover ways to motivate consumers to act. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. For more than two decades, Chris has helped financial powerhouses like Visa, U.S.

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Mailing Away Your DNA

Mindful Marketing

Autosomal tests appear to be the most popular of the three, as they’re the ones we most often see advertised, with consumer-friendly price points between $49 and $99. Considering how much many consumers spend on a dinner out, a concert, or a ballgame, a genetic test seems like a pretty good deal.

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Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. The company was founded in 2002 and I joined just over a year later.

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5 Great Girl-power PR campaigns you may have forgotten

5W PR

Duration: 2002-present. The campaign was named PRWeek’s 2006 Consumer Launch Campaign of the Year. The post 5 Great Girl-power PR campaigns you may have forgotten appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Here are five world-changing campaigns you might have forgotten about: The Heart Truth.

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Brand Values Q&A with Former General Mills CMO Mark Addicks (Part 1)

MaccaPR

This is part one of our two-part 'Your Brands Can Save the World' blog post series. For example, we had never shown a baby in a highchair with Cheerios, because we were afraid consumers would say: ‘Oh, Cheerios is not for me, it’s for babies.’ You remember Robert F. Kennedy, Cesar Chavez, Bob Dylan, Martin Luther King, Jr.,

Brand 48
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Off Script #9: Steveology on PR, Content and Net Neutrality

Sword and the Script

I started in Apple’s Marcom in a coordinator role doing brochures, tradeshows, direct mail, advertising, budgeting, and working with PR. In 2002 one of my oldest clients, who had become a good friend, approached me about joining a start-up he was doing. What is a necessity, fate, or some other factors?