Remove 2001 Remove Crisis Remove Financial
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Learning From Past Crises to Navigate Post-COVID-19

Reputation Us

When it comes to navigating crisis, I have been in the eye of many storms. As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. Ideally, a crisis is not a time to look at your vulnerabilities.

Crisis 78
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Don’t Let Breaking News Steal Your PR Thunder

ImPRessions - Crenshaw Communications

Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison. (I Fortunately for all of us, such disasters are rare.

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Is It Right to Sell Others Short?

Mindful Marketing

generally rise and fall together financially, a short seller’s success comes courtesy of two others’ failures , namely 1) those of the company whose stock the short seller has borrowed and 2) the person who buys the stock from the short seller. However, at least one financial markets expert suggests that advantage is exaggerated.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time. Then the economy changed. They can’t get into legal, right?

Agency 93
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The Cherry on the Cake

Maxim Behar

Maxime Behar: It's a unique Code of Ethics that I wrote in 2001. Since the financial crisis in 2008. Voice-over: It's nice to have such friends to ask for a pinch of salt, a glass of veg oil, a horses-drawn wagon, just the little things of life. Radina Dumanyan: Hi Stefan, I'm Radina, nice to meet you.

Course 59
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CSR Trends for PR and Media Relations Professionals

Cision

In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. Many studies show that CSR initiatives have a positive impact on financial returns. Prepare in advance for crisis.

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Masters in Marketing Interview: Paul Furiga, WordWrite Communications

Mindful Marketing

Paul is active in the community, serving as vice chair of the River City Brass, on the boards of Fragasso Financial Advisors, The Rivers Club and the IABC Pittsburgh Chapter. One that particularly stands out came in 2000-2001, the Firestone tire crisis. Product introductions are always fun because it’s about something new.