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Behind the Headlines With Howard Stutz

Cision

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? With so much content saturating the marketplace, how can you ensure your messaging resonates? Rapid Fire Round.

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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

Brand Finance believes: “There is a growing demand that it is time for a new form of financial reporting, whereby boards should be required to disclose their opinion of the fair value of the underlying values of all key intangible assets under their control. What does this mean for public relations and corporate communications professionals?

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Learning From Past Crises to Navigate Post-COVID-19

Reputation Us

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. Be transparent about the mistakes and vulnerabilities that were made internally, operationally and with your reputation. Expose them.

Crisis 78
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Hobson’s choice, the latest on economic duress

Practical Law Construction

The contractor pressed for months for a debt of £482 13s 1d to be paid, only to be told by the defendant’s wife, who knew they were in financial difficulties, they could agree to be paid £300 in settlement of the debt or they would get nothing. They accepted payment but then sued for the balance.

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Why I’m Focusing on Blockchain Applications for PR

Where the Fishermen Ain't

In August 2001, I started blogging and writing about these and other developments. We’ve seen a financial boom and bust that tracks against the Gartner Hype Cycle somewhat. So, why do I feel compelled to do explore blockchain applications for corporate communications now ? Corporate labs trying to make sense of it all? (If

Web 20
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Why I’m Focusing on Blockchain Applications for PR

Where the Fishermen Ain't

In August 2001, I started blogging and writing about these and other developments. We’ve seen a financial boom and bust that tracks against the Gartner Hype Cycle somewhat. So, why do I feel compelled to do explore blockchain applications for corporate communications now ? Corporate labs trying to make sense of it all? (If

Web 20
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CSR Trends for PR and Media Relations Professionals

Cision

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. Many studies show that CSR initiatives have a positive impact on financial returns. Corporations are taking stands on polarizing issues.