Deirdre Breakenridge

APRIL 29, 2019

That particular company grew a reputation for manufacturing controversy. In the long run, people will see through it and PR will have failed at its mandate as keeper of the organizational reputation. Frank Strong is the founder and president of Sword and the Script Media , LLC, a veteran-owned PR and marketing agency based in Atlanta.

Survey 377

Survey Media Relations Media Ethics 377

PRSay

APRIL 13, 2021

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. Working for a national telecommunications firm in Atlanta, I lost a seismic bump up the corporate ladder. She earned her credential in 2001. A setback at work.

Telecommunications 198

Telecommunications Community Ethics Financial 198

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. 3) You’ve worked both on the agency and the client side in PR. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets. This also brings indirect costs.

Brand 112

Brand Branding Reputation Corporate 112

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field.

Apparel 106

Apparel Public Affairs Training Corporate 106

PR Conversations

JANUARY 29, 2016

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Online Owned media becomes the easy to control option – although who really seeks out a digital magazine or corporate video?

Publicity 40

Publicity Ethics Creativity Travel 40

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. Figure 1: How messages travel in networks regardless of traditional boundaries.

Communications 60

Communications Analysis Web Handbook 60