5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. For brands that are considering jumping in, they should prepare for the ride of their lives. Knowing the mission Companies should know why they’re attending SXSW 2024.

Brand 78

Brand Branding How To Film 78

ImPRessions - Crenshaw Communications

APRIL 13, 2022

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.”

Brand 296

Brand Branding How To Corporate 296

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? But the way executives communicate and the channels they use are always evolving.

Trends 116

Trends Communications Conference Leadership 116

ImPRessions - Crenshaw Communications

JULY 6, 2020

You want to stand out among the hundreds of entries that judges read, but what moves an entry to the shortlist? The category fit is all-important, so never try to shoehorn your story into a slot where it may not work. Every question posed by the prompt should be answered directly in your response. . Back up your claims.

How To 254

How To Case Study Employee Industry 254

Reputation Us

JANUARY 8, 2024

To keep pace with this change and offer “what’s around the corner” analysis and “what actions to take,” ReputationUs ‘s President and Chief Reputation Officer Casey Boggs will be presenting the following topics at multiple events across the country this year. Reputation Is Your Company’s #1 Asset.

Reputation 88

Reputation Crisis Management Crisis Analysis 88

ImPRessions - Crenshaw Communications

JULY 22, 2020

For up-and-coming B2B brands, panels offer the opportunity to cultivate real brand voice, credibility, and a point of view, all of which reinforce competitive advantage. . Public speaking is also a great way to build a personal brand. Keep the microphone about one inch from your mouth, for starters. No pressure!

How To 232

How To Conference B2B Advertising 232

ReimaginePR

NOVEMBER 4, 2020

Whether it’s for a job or a media hit, these Zoom interview tips will help you That new job or life-changing feature on your brand could be just a few Zoom interviews away. Microphone: Your webcam should have a built in mic, but usually, they aren’t great. Headset: You should have headsets standing by.

Interviews 156

Interviews Film Skype Privacy 156

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Make it relevant. Spell it out.

Local 323

Local Pitching Print Interviews 323

ImPRessions - Crenshaw Communications

JUNE 10, 2020

You had to adjust to virtual classrooms when you expected to be enjoying the final semester in college on campus with friends. But the work and dedication you needed to finish your degree in a new and strange situation will help you in the next chapter. Flood your inbox with newsletters. Clean up your online presence.

Agency 284

Agency Interviews Journalism Instagram 284

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. A company can set itself apart by speaking in a distinct brand voice.

Brand 196

Brand Branding Reddit B2B 196

Cision

DECEMBER 12, 2017

With this in mind, why not get a piece of that action for your own marketing efforts? . What you need to be successful is a guidebook to improve your media relations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more. Stand Out From The Crowd! Take a chance or two.

How To 279

How To Media Pitching Creativity 279

5W PR

SEPTEMBER 28, 2020

A company’s PR voice is the particular personality and style that it takes on while communicating with the target audience. There are plenty of essential elements to how a brand represents itself in front of its audience. This is also the starting point when establishing any sort of voice across all channels for a company.

Publicity 158

Publicity Guidelines How To Social Media 158

Konnect Agency

OCTOBER 25, 2023

For businesses, it’s a pivotal period when strategic digital ad campaigns can make all the difference for the year. To ensure your campaigns shine bright among the festive noise, it’s essential to set the stage for success right from the start.

Advertising 64

Advertising Advertising Creativity Analytics 64

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? But are they really?

SEO 279

SEO Print Financial Product Launch 279

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Also, it allows professionals to employ the right PR strategies when it matters most. 6 Important Trends In Public Relations To Pay Attention To 1.

Trends 92

Trends Brand Branding Analytics 92

The Hoyt Organization

DECEMBER 12, 2023

Mastering confidence is essential for establishing a positive first impression with your audience; whether that be the community, members of the media, a client or a new acquiantance. Research shows that the first seven seconds of your interaction are critical in shaping perception. Some folks are just born with confidence.

Pitching 98

Pitching Publicity Meeting Storytelling 98

Prohibition

NOVEMBER 29, 2023

There are so many brands, agencies and individuals out there trying to get a story to make the headlines, and the competition is fierce. So, how do you stand out? Having an audience who find content engaging and relatable can be invaluable – after all, the best review anyone can give is absolute loyalty to a brand.

B2C 62

B2C B2B Reputation Agency 62

Cision

DECEMBER 13, 2017

Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Gaining Trust and Sales From Transparency.

Brand 208

Brand Branding Consumer Transportation 208

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits.

Community 90

Community How To Marketing Data 90

ReimaginePR

NOVEMBER 17, 2020

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. Most brand storytelling sucks. Hey, I get it.

Storytelling 156

Storytelling Brand Branding Meeting 156

PRSay

MAY 13, 2020

The world is different, and so is your brand’s message. The need for it as a way to inform and connect with your audience is greater than ever. Your audience has new concerns and worries. Content marketing is your way of telling your story — one they’ll want to be part of. Revisit your content strategy.

Content Marketing 200

Content Marketing Marketing Storytelling Leadership 200

PRSay

APRIL 15, 2021

In this tumultuous past year, stakeholders want to know where companies and CEOs stand. The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues while 68 percent feel that CEOs should step in when the government does not fix societal problems. .

Company 187

Company Employee Internal International 187

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on.

Employee 130

Employee Policies Creativity Company 130

PRSay

DECEMBER 22, 2021

Swift, 32, made music history when a 10-minute-long version of beloved heartbreak anthem “All Too Well,” from Red (Taylor ’ s Version) , debuted at No. In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. Brands face this pressure, too.

Communications 147

Communications Film Radio Reputation 147

ImPRessions - Crenshaw Communications

MAY 24, 2022

Many other success-minded people, who tend to embrace positivity, will see your pessimism as a problem and will avoid doing business with you or even associating with you.” . In other words, cutting out negative thoughts can inspire those around you and foster openness to your opinions and ideas. Here are five of them.

Interviews 170

Interviews Ethics Study Course 170

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” Start with your brand. What are your brand attributes and keywords? It is vital to know your voice and hone a tonality that reflects your brand. Take great care in commenting on trends or breaking news.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Flack's Revenge

JUNE 2, 2021

Should there be an exception to the rule that you must play the game (not tennis but the game of getting grilled by the press)? She added that there were moments when the media did need to be more compassionate… “Above all, it’s just really sad: for her, for the tournament, for the sport,” said Martina Navratilova, a former No.

Sports 250

Sports Media Newspapers Conference 250

Shift Communications

JUNE 28, 2022

The mission, values, and priorities of your organization, along with the context for the conversation, all need to be considered to help ensure your participation in the conversation is sincere and credible. Don’t just say things because you think you should. Does your voice add value? Do not get carried away by the news.

Employee 124

Employee Local Community Policies 124

Cision

OCTOBER 26, 2017

Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space, speaks to consumers and helps them succeed is my focus as the owner of Strong Marketing. What does it mean to stand out in the noise?

Brand 204

Brand Branding Consumer Industry 204

PR Fuel

SEPTEMBER 16, 2020

If you’ve ever wondered, “what does PR stand for?” What Does PR Stand For? PR stands for Public Relations. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. PR allows you to build a strong relationship with your customers and clients.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Reputation Us

OCTOBER 4, 2021

One thing is clear: it’s a new business environment when it comes to communicating. Should you take a stand as a company? And how can you do so in a way that enhances, advances and protects your reputation? And how can you do so in a way that enhances, advances and protects your reputation? What’s ahead?

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

One thing is clear: it’s a new business environment when it comes to communicating. Should you take a stand as a company? And how can you do so in a way that enhances, advances and protects your reputation? And how can you do so in a way that enhances, advances and protects your reputation? What’s ahead?

Reputation 78

Reputation Crisis Management Employee Government 78

Flack's Revenge

JULY 3, 2019

Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador. He’s polarizing, but the bold move seemed to sync with their brand. Some say that brands should express human, relatable qualities. Hindsight is 2020.

Brand 149

Brand Branding Ethics Company 149

Konnect Agency

FEBRUARY 6, 2024

Brands tapping into the credibility invested in celebrities or influencers is nothing new, but the landscape is rapidly growing and evolving. With so much competition, there are a few key trends to take well into 2024 that can help ensure an influencer campaign stays relevant and consistently hits the mark with the right audience.

Trends 52

Trends Banking Social Media Consumer 52

Sword and the Script

FEBRUARY 12, 2022

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. UML is an occasional roundup of three related articles, links or studies, that I have vetted, wrapped in insight, and presented here for your perusal. It’s been a long minute since I published a roundup.

B2B 112

B2B Government Ethics Survey 112

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Like many client service businesses, ours works best when it’s predictable and reliable. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. Great for parties and gifts, but not so great for public relations. This is bad practice all around.

Media Training 249

Media Training Policies Agency Interviews 249

PR 20/20

OCTOBER 25, 2022

I f content isn’t a part of your overall sales and marketing strategy, here’s a reminder that it should be—and for good reason. When it comes to building audience trust and establishing yourself as an industry thought leader , content is king—and that's why having a solid content strategy in place is paramount for your business.

Strategy 91

Strategy Education Content Marketing Google 91