Communications Conversations

APRIL 13, 2020

Disclaimer: I know and fully realize a lot of people have lost–and will lose–their jobs during COVID-19. Over the first four weeks of this #quarantine, there’s been a ton of talk about working from home. Over the first four weeks of this #quarantine, there’s been a ton of talk about working from home.

Skype 78

Skype Meeting Technology Social Media 78

Solo PR Pro

OCTOBER 1, 2019

Craig’s specialty is helping Marketing and PR entrepreneurs attract more clients for their business. In this post, we recap some of the wisdom Craig shared about the sales process. Build it and they will come is a popular saying but a terrible business development strategy. You need a sales process.

How To 55

How To LinkedIn Social Media Facebook 55

Contently - Strategy

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Companies need to keep growing to succeed, and content is one of the most effective ways to do that.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

5W PR

JANUARY 31, 2024

Types of Tech PR Technology PR encompasses various specialized areas to effectively address the diverse needs of the tech industry. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Contently - Strategy

OCTOBER 17, 2019

Regardless of your sea legs, there’s something captivating about making a purchase. Maybe a company overpromised on what a product could do. Companies that get caught up chasing new clients at the expense of old ones struggle to hit their goals and keep growing. It doesn’t have to be this way.

How To 53

How To Marketing Content Marketing Study 53

Sword and the Script

OCTOBER 25, 2022

Proven business value. Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. in an open-ended follow-up question. Harder to engage. “It’s

Communications 120

Communications Crisis Internal International 120

Cision

OCTOBER 27, 2016

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. Today’s audiences are looking for (and can easily find) information that appeals directly to their needs. It’s not enough to view your audience as prospects and customers. What’s your content strategy?

Marketing 120

Marketing Financial Strategy Analytics 120

Rock the Status Quo

SEPTEMBER 3, 2014

Some are repackaging services under new labels and jargon, but what they deliver hasn’t changed. Knowing this, most still aren’t training the talent they already have in-house. But clients and prospects don’t know that. Dollars spent on advertising just aren’t what it used to be.

Agency 188

Agency SEO Advertising Advertising 188

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Bitcoin Cash briefly spiked about 5%.”. Next, they publish a fake release saying that the company was about to be acquired by a well-known brand.

Software 92

Software Banking Technology Data 92

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. Too often the perfect plan that meets all your needs is not in your budget.

Measurement 52

Measurement Communications Survey System 52

Shift Communications

MARCH 22, 2018

We debate about who should get ready first as we side glance at unanswered emails and manage one kid’s morning tantrum and the others requests for “something different for breakfast”. My husband and I have both chosen client facing careers. It’s what makes our jobs fun and rewarding but also unpredictable and stressful.

Employee 92

Employee Corporate Agency Resources 92

Bianchi Biz Blog

AUGUST 7, 2023

My beat includes equipment and maintenance, but I also provide supplemental coverage on general news and on any front when and where it is needed. Our topics include anything trucking related: regulations, maintenance, battery electric, recruiting and retention, literally anything and everything. They asked if I would help. (We

Journalism 79

Journalism Meeting Newspapers Automotive 79

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid.

Marketing 187

Marketing Content Marketing Data Social Media 187

Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. Please tell us a little bit more about yourself and your career. I wanted to be able to pick and choose what I worked on and who I worked with.

Ethics 52

Ethics Real Estate Agency Company 52

Cision

JUNE 9, 2016

Your brand needs to do more than just communicate if you want to connect with your audience. Madhuri Sen, owner of Ace Brand Strategist, says authenticity needs to be a priority for brands. You recently set up your own brand consultancy, Ace Brand Strategist. What do you aim to accomplish in this venture?

Training 0

Training Leadership Brand Branding 0

PR Fuel

MARCH 9, 2021

Are you looking for ways to ensure that your company’s brand remains intact? Do you need a way of improving the press releases that your company has? If so, then you need to hire a press release company to oversee it all. Doing so can unlock a plethora of benefits for your company and its brand.

Company 52

Company SEO Engineering Writing 52

Shift Communications

JANUARY 5, 2016

A recent Demand Metric survey sponsored by Salesforce found that marketers feel most confident in their ability to drive awareness and attract new customers, but they fall short in retention and advocacy. This struck a chord with me as I thought about the various projects clients ask us to help out on. Withdrawn.).

Marketing 60

Marketing B2C Customer Service Facebook 60

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Eight-five percent of marketers said the pressure to demonstrate business value had increased this year over the previous year. What PR needs is a framework to think about measurement and organize itself to measure.

Measurement 118

Measurement Analytics Tools SEO 118

Shift Communications

AUGUST 5, 2015

As the President of a growing agency, it seems every week I find myself in a conversation about employee retention. Based on what I hear from other agency leaders, I’m not alone. As an industry, we know that what we sell – counsel and expertise – walks out the door at the end of each day.

Employee 60

Employee Agency Training Industry 60

Sword and the Script

AUGUST 21, 2018

That’s one of the side benefits of growing up in tech PR – you are exposed to many facets of business. 1) By the looks of your background, you came up through the PR ranks and wound up as CMO. As I was doing that, the agency was rapidly growing, and they needed someone to do marketing for the agency. Tell us how that happened?

Marketing 64

Marketing Data Interviews Agency 64

Cision

JUNE 2, 2015

“We know as humans the process of education isn’t best done by passive means. “Any day that you’re not feeding and growing your list is a day you’re hurting your list.” “Your most profitable button is the reply button.” “What the data doesn’t tell you is opportunity cost.

Content Marketing 120

Content Marketing Marketing SEO Education 120

Masters in Communications

APRIL 22, 2019

From what you develop to how you promote it, understanding how to communicate your message is a critical factor in your success. Although it sounds simple enough, knowing where to start and how to move your marketing initiatives forward is daunting. What is Marketing as Communication?

Communications 40

Communications Marketing Advertising Advertising 40

Maxim Behar

JULY 26, 2021

In the show "Social Network" hosted by Milena Yaninska on the Bulgarian news channel NOVA NEWS Maxim Behar commented on a number of issues that need to be urgently resolved in order for Bulgaria to recover after the pandemic and maintain a successful summer season. Mr. Behar, what are your thoughts on that?

Tourism 52

Tourism Hotels Brand Branding 52

Sword and the Script

OCTOBER 3, 2017

What is driving content marketing success? 38% they need an easier way to measure ROI. 27% said they don’t know how. However, if B2B marketers don’t start developing a framework now, they will have no credibility when the business starts asking for it. What Does It Take to Implement Content Marketing Effectively in B2B?

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Stuart Bruce

SEPTEMBER 3, 2015

” This doesn’t really make any sense as it doesn’t make clear what they mean by ‘larger communications function’ The clarification that it should be holistic across media and paid, earned, owned and shared channels just confuses it more as these are all part of public relations. .” This is a lot better.

Measurement 60

Measurement Training Course Agency 60

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

PR 20/20

SEPTEMBER 28, 2016

Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. What’s more, over the years, the practice has more than proven its value. What Does Your Leadership Worry About? Think: What keeps my CMO up at night? Don’t believe me?

Content Marketing 40

Content Marketing Marketing How To Leadership 40

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. These tech savvy modern marketing firms thrive on change and continually apply advances in technology to strengthen their businesses, adapt their services, and deliver greater value to you, the client.

Agency 40

Agency Marketing Financial System 40

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] Themes in Growth Hacking.

Marketing 28

Marketing Employee Wikipedia Data 28

Contently - Strategy

OCTOBER 15, 2020

They’re investing in new formats and new ideas that can push their businesses forward. In our brand new report, we set out to highlight tactics that could help your brand thrive. Here are the five biggest trends you need to know. For most of 2020, b2b software has had about twice as much interest.

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

They’re investing in new formats and new ideas that can push their businesses forward. In our brand new report, we set out to highlight tactics that could help your brand thrive. Here are the five biggest trends you need to know. [If For most of 2020, b2b software has had about twice as much interest.

B2B 57

B2B Content Marketing Trends Marketing 57

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Guest Post by Brandon Andersen.

How To 66

How To SEO Content Marketing Data 66

Contently - Strategy

NOVEMBER 27, 2018

Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. To name just a few, you need to set goals, research your audience, and map out how buyers will interact with your content. Study your audience.

Strategy 108

Strategy How To Content Marketing Analysis 108

Waxing UnLyrical

APRIL 26, 2018

Stories affect change and we are storytelling animals, according to Jonathan Gottschall’s The Storytelling Animal : “Did you know that the more absorbed you are in a story, the more it changes your behavior? We know we are master shapers of story.” What set them apart. Why Stories? ” This isn’t a secret.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67