Onclusive

DECEMBER 16, 2020

So, what does next year look like from this vantage point? What will be our “new normal”? Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

5W PR

FEBRUARY 28, 2024

What is SXSW? Crafting the story Companies should figure out what makes them unique and then develop a compelling narrative that will resonate with the target audience. Analyze the data to see what worked and what didn’t, becoming a seasoned festival pro for next year.

Brand 78

Brand Branding How To Film 78

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution? . email campaign X generated 500 click-throughs and 30 leads, resulting in $1.5

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Flack's Revenge

APRIL 27, 2021

I had no idea what kind of opportunities awaited for someone with my eclectic background. But thinking outside the PR box can make you better at your job, as I find many myopically see every situation as a PR challenge that demands a PR solution. What does this mean, and why should we think out of our “bleeping PR heads?”

Storytelling 177

Storytelling Pitching Interviews Agency 177

PRSay

NOVEMBER 1, 2023

What inspired you to pursue a communications career related to athletics instead? I realized the importance of being passionate about what you do. When I was playing, I remember looking around and wondering, “What can I actually do as a career in sports?” But that initial thing was just me being curious about what’s out there.

Sports 77

Sports Ethics Television Storytelling 77

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution? email campaign X generated 500 click-throughs and 30 leads, resulting in $1.5

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Marketing Goal 1: Gain a better understanding of which messages are resonating. Marketing Goal 1: Gain a better understanding of which messages are resonating. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Presspage

FEBRUARY 8, 2024

As every modern investor will consider these aspects in their decision-making, IROs should leverage ESG as a strategic tool by mentioning insights into their investor-facing pages and news releases. What is the correlation between ESG reporting and financial performance?

Report 109

Report Government Financial Trends 109

Landis PR

AUGUST 22, 2022

If you wish to make an apple pie from scratch, you must first invent the universe – Carl Sagan. As a strategic communications agency, we spend a lot of time working with clients to articulate the “why” of what they do. It’s what drives good storytelling. By Polly Winograd Ikonen and Andy Lowe.

Strategy 98

Strategy Product Launch Storytelling Agency 98

Presspage

AUGUST 24, 2023

Standing out in the vast digital landscape requires content that truly resonates with the target audience. Brands are not just there to sell products, they are supposed to show what they stand for. In today's digital landscape, content is everywhere. However, capturing your audience's attention has become a challenge.

Storytelling 78

Storytelling Data YouTube Strategy 78

PRSay

JULY 23, 2019

However, it was telling her own story that provided her with one of the most difficult challenges of her life. It took a while to find my voice and be OK with sharing my story,” Ling told PRsay. 20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego.

Conference 77

Conference Internal International Travel 77

ImPRessions - Crenshaw Communications

JANUARY 14, 2016

These topics are so rich and ripe for conversation that the movies resonated with audiences. In PR, we look for these connections to issues to make a company or a product “mediaworthy” – even if we have to sometimes work very hard to create them. Larger than life characters make great copy.

Film 159

Film Financial Crisis Internal 159

Cision

MAY 19, 2017

What are you most excited for in your new position? I love strategizing ways to help make the day go more smoothly, or the agency become more efficient, so we can continue to reach beyond the norm and produce stellar results for our clients. What is the most important PR lesson you have learned throughout your career?

Consumer 226

Consumer Trends Agency Pitching 226

Cision

JULY 27, 2016

If you can’t clearly illustrate how someone’s donation will make an impact, you won’t be able to convince them to support your organization. In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate.

Nonprofit 120

Nonprofit Local Travel Social Media 120

Cision

JULY 16, 2015

What matters to them? What is it that you do or sell that fascinates them? It’s just being translated into a visual story. It’s just being translated into a visual story. What is that story? What imagery encapsulates the brand? What photos and videos share the brand’s story best?

Instagram 120

Instagram Brand Branding Pinterest 120

Prohibition

FEBRUARY 14, 2023

It involves a range of tactics, such as building relationships with tech journalists, crafting content that resonates, leveraging new technologies, and creating narratives that help to strengthen a brand’s reputation. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills.

Strategy 62

Strategy Brand Branding Technology 62

Marketwired

MARCH 1, 2016

When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?” If we’ve done our homework, we know who those key people are and what interests them.

Pitching 153

Pitching Media Conference Storytelling 153

Prohibition

MARCH 15, 2023

Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

PR in High Definition

APRIL 27, 2023

Quiet thriving essentially means making small changes, shifting your mental state and helping give you a positive outlook. For those in comms, what does this trend mean? Regardless of where you are, you must understand what situation you face and how you want to shape your culture here on in. In particular, evaluate your values.

Employee 62

Employee Communications Reputation Measurement 62

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? I was fortunate enough to live my dream for more than 25 years and report on some amazing stories.

Journalism 120

Journalism Newspapers Writing Report 120

Stephen Waddington

JUNE 15, 2020

In Stephen Waddington’s recent article ‘5 Tips for Running Virtual Events at Scale ’, he highlights five learnings from the virtual communications events which have taken place in recent weeks: Community Experience Content Scale Production From our own experiences, these all resonate however I would offer one more to the mix: technology.

Enterprise 88

Enterprise Technology Community Internal 88

Cision

AUGUST 11, 2016

What are some of the biggest communication challenges casino gaming companies face? Gaming should be treated as a business story and an economic development story. What do you see as the key components of a successful communication strategy? The biggest challenge facing my company is making sure our message is understood.

Corporate 0

Corporate Airlines Financial Journalism 0

Newsfile

FEBRUARY 27, 2024

With the sheer volume of press releases sent out daily, making yours shine isn’t just an option—it’s a necessity. From global giants to specialized platforms, understanding the landscape can help you make informed decisions about where to send your press releases. In fact, its widespread reach is what sets it apart.

Financial 52

Financial Media Analytics Data 52

Sword and the Script

JANUARY 3, 2023

What is public relations? What are some examples of public relations? It struck me as brilliant, and I decided to replicate his experiment with public relations. I used this feature liberally, but in every instance, the second answer was nearly identical to the first one. I’ve added them where I think they might be useful for readers.

Interviews 98

Interviews Publicity Technology Social Media 98

Cision

APRIL 6, 2016

What do you think is the biggest challenge facing brands today? Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. The industry is moving at rapid speed. That is the lesson I have learned over the last 15+ years. .

Employee 120

Employee Storytelling Content Marketing Leadership 120

Konnect Agency

NOVEMBER 16, 2022

Here are some best practices to leverage the power of video to help catch a reporter’s eye and land that coveted story. What does this mean for brands and public relations? Create a Video with Purpose – don’t invest valuable time, energy, and resources to make a video for the sole reason to just make a video.

Video 52

Video Agency Viral Nonprofit 52

PRSay

JUNE 1, 2018

Like players, brands need to know their identity and understand what content is authentic, organic and interesting. What will make your company stand out in all the noise? So, to make the slam dunk, you need to take the jump. Why do we follow athletes on Instagram, Snapchat, Twitter and Facebook? Be a team player.

Sports 104

Sports Creativity Instagram Local 104

Buzzstream

JUNE 16, 2021

That Digital PR Campaign has been done before – can you do it again? Thoughts on why remakes and remixes fail, and how we might alter our approach to these types of campaigns. This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year.

Digital PR 160

Digital PR Film Instagram Writing 160

ReimaginePR

AUGUST 15, 2016

First of all, it takes guts to realize that what you’re currently doing isn’t working, and it takes even more guts to decide to do something about it. So they re-adjust, refocus and rebrand to better reflect what the market wants. Let’s discuss what you need to know. Click Here. Pinpoint Why You Need a Rebrand. Have a Plan.

Employee 120

Employee Social Media Education Brand 120

Cision

APRIL 12, 2016

What drew you to the field of public relations? What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion. What roles does social media play in your job?

Fashion 120

Fashion Pitching Journalism Social Media 120

Waxing UnLyrical

JULY 12, 2018

But there’s a problem when we go straight to tactics – you may end up spending months or years, and thousands or millions of dollars, trying to build a brand that does not resonate. Confirmation bias, for example, encourages us to look for what supports our beliefs and ignore what doesn’t. But it has its limitations. Five words.

Brand 74

Brand Branding Banking Financial 74

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. As a result, campaigns are often dry, serious, and? As a result, campaigns are often dry, serious, and?—? just a bit boring.

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. what is unstated is 75% of reporters may see these as a fact of life.

Survey 101

Survey Report Media B2B 101

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. What goes on inside the newsroom is a mystery to most companies seeking exposure. What are your top three tips for clients wanting to elevate their message and on-air appearance?

Strategy 52

Strategy Interviews Pitching Energy 52

The Hoffman Agency

FEBRUARY 1, 2021

It’s not to say that PR agencies can’t get clients into top-tier publications — far from it — it’s just that it’s bloody hard and requires planning, digging for the right stories, and bringing all the elements together that will make the story fly. Crafting a story that resonates with top-tier publications.

Publicity 36

Publicity How To Agency Pitching 36

Konnect Agency

MARCH 31, 2020

Based on what we’ve observed to date, the following are suggestions we believe every brand should keep in mind as you engage with media and activate on social media. #1 Based on what we’ve observed to date, the following are suggestions we believe every brand should keep in mind as you engage with media and activate on social media. #1

Communications 69

Communications Crisis Communications Crisis Social Media 69