Onclusive

AUGUST 30, 2023

Consistent Brand Messaging Across Channels In addition to ensuring your brand is visible to target audiences in all relevant places, including social media channels and paid, owned and earned media channels, consistency is key when it comes to brand messaging.

Brand 195

Brand Branding How To Reputation 195

Onclusive

NOVEMBER 16, 2023

We want it to be a valuable resource for anyone seeking to understand the candidates, issues, and forces at play in the 2024 election.    What is the Media Impact Analysis Dashboard? This can be accessed on our website.  Why should comms teams engage with our media impact reports?

Analysis 195

Analysis Media Healthcare Resources 195

Onclusive

NOVEMBER 16, 2023

We want it to be a valuable resource for anyone seeking to understand the candidates, issues, and forces at play in the 2024 election.    What is the Media Impact Analysis Dashboard? This can be accessed on our website.  Why should comms teams engage with our media impact reports?

Analysis 195

Analysis Media Healthcare Resources 195

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. B2B influence isn’t about that.

B2B 93

B2B Marketing Measurement Social Media 93

Onclusive

OCTOBER 9, 2023

The influence of a CEO extends far beyond boardrooms and financial reports. You must also benchmark against your industry competitors to fully understand how your CEOs and organizations are performing in the media In our latest CEO Index report , we reveal which US CEOs are making the biggest impact and why.

Media 195

Media Reputation Data Leadership 195

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The breakdown for the top metrics for each segment follows below.

Report 105

Report Publicity Marketing Pitching 105

Onclusive

OCTOBER 9, 2023

The influence of a CEO extends far beyond boardrooms and financial reports. But here are some of the best takeaways: Mark Zuckerberg ranks number one for the first time in 2023 The Meta CEO jumped up two places to top position on the Onclusive CEO index , pulling ahead of rival Elon Musk.

Media 195

Media Reputation Data Leadership 195

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. Social media Social media provides a great opportunity to amplify your earned media content.

Measurement 356

Measurement SEO Web Social Media 356

5W PR

MARCH 21, 2024

Storytelling PR isn’t just about churning out press releases or making the rounds in the media. Creating a buzz Thanks to well-coordinated campaigns, consumers these days can just one day wake up to a new product popping up everywhere, from their social media feeds to their go-to blogs.

Trends 78

Trends Product Launch Ethics Travel 78

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.

B2B 405

B2B Social Media Media Instagram 405

Onclusive

SEPTEMBER 16, 2019

Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geolocation, and more.

Analytics 312

Analytics Media Measurement Mobile 312

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly.

Social Media 272

Social Media Trends Media Instagram 272

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. To its credit, the social media manager for Duolingo posted a heartfelt apology. A final pro tip: stay away from social content about domestic violence unless it’s directly relevant and in a stone-cold-serious context.

Construction 385

Construction Crisis Reputation Social Media 385

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Generating positive media coverage Positive media coverage created through the right PR campaign can also help build reputation and increase awareness among specific target audiences. Whether it’s a positive product review or a business profile, earned coverage offers a credibility nearly impossible to achieve through paid media.

Strategy 193

Strategy Reputation Banking Infographics 193

Onclusive

JANUARY 7, 2021

Your communications team owns your company’s earned media, which is key to building the trust amongst all of your stakeholders, be it customers, employees or investors. However, more often than not, this does not translate to an increase in the influence or budget for communications professionals working in these organizations.

Communications 248

Communications Corporate Reputation Employee 248

Onclusive

APRIL 29, 2021

That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. You want to make sure you maintain control over your message versus letting the media or other external influencers hijack it from you. DO respond with honesty, clarity and responsibility.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Agility PR Solutions

MARCH 21, 2021

The digital marketing space has a lot of scope for social media influencers. In fact, some of the top trends in digital marketing revolve around social media networks like Instagram and Facebook. To have a great career as an influencer, you need to have a media kit.

Media 162

Media Instagram Social Media Trends 162

Onclusive

MARCH 9, 2023

In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation. International Women’s Day across social media International Women’s Day 2023 generated 478,064 social media items over the past week.

Internal 195

Internal International Brand Branding 195

Onclusive

SEPTEMBER 20, 2023

Here’s a list of just a few areas you may use competitor insights to benchmark against your own for more informed decision-making: Understanding your competitors’ comms strategies, messaging, and media presence provides a benchmark for assessing your own approach.

Analysis 221

Analysis Crisis Management Tools Strategy 221

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

What about conversions from website visits, or deals influenced by credible articles or analyst reports? Does good PR create more prospects at the top of the marketing funnel? ” Earned media doesn’t work as consistently as email marketing or paid media. .” PR generates top-of-funnel awareness .

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

There’s a new social media app taking the world by storm. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S. TikTok is currently the sixth largest social network in the world. . Influencer partnerships spice it up.

B2B 310

B2B Video Creativity Social Media 310

ImPRessions - Crenshaw Communications

MAY 24, 2022

A strategic PR campaign can influence the buying decision. Earned media builds brand credibility. Cision’s State of the Media report shows that trust in earned media outpaces that for other forms of content. That’s often where the earned media generated through PR comes in. PR gives brand advocates a voice.

B2B 170

B2B Brand Branding Education 170

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to pay attention to the “new shiny idea,” often taking action on new media campaigns.

Media 100

Media Print Radio Consumer 100

Prohibition

OCTOBER 4, 2022

Influencer marketing is a really powerful tool that should be considered for any social media strategy. As we’re incredibly proud to be a Yorkshire based team, we wanted to share some of our favourite Leeds based influencers that are producing quality content and have wonderful feeds. Hannah (@Hannah_Briggs).

Fashion 113

Fashion Instagram Social Media Examples 113

Prohibition

SEPTEMBER 3, 2023

From insight into influencer activity, to Elon Musk making more disliked changes, here’s everything you need to be on top of. Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective.

Advertising 116

Advertising Advertising Social Media SMB 116

NewsWhip

AUGUST 30, 2023

Some of the top Substack posts every month receive tens of thousands of engagements, and can be influential conversation starters on social media. Using this new NewsWhip feature, you can compare the influence of Substacks on social media, either directly with each other, or with the wider web at large.

Web 145

Web Social Media Examples Facebook 145

5W PR

MARCH 13, 2024

Conduct surveys, analyze website data, and start tracking social media conversations to uncover their pain points, desires, and hidden travel dreams. Optimize the content for relevant travel searches, ensuring the destination appears in a top destination. Public relations Media wields significant influence.

Travel 78

Travel Consumer Strategy Transportation 78

Axia PR

DECEMBER 12, 2023

Learn how to use the top seven social media platforms to your advantage. Social media is an important part of your company’s public image to establish partnerships with influencers and create genuine connections with consumers. Every aspect of social media can be used to build your company’s brand.

Social Media 62

Social Media How To Company Media 62

NewsWhip

MARCH 26, 2024

Imagine waking up to a brewing storm on social media concerning your brand. NewsWhip acts as your weather gauge, measuring the intensity by analyzing the volume of articles and social media posts generated and the engagement they are receiving whether it’s grumbling thunder or lightning strikes.

Brand 78

Brand Branding Comparison Measurement 78

Prohibition

MARCH 26, 2024

Sharing the latest social media updates you don’t want to miss – here’s what’s new. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Creativity 62

Creativity Social Media Facebook Instagram 62

ImPRessions - Crenshaw Communications

JUNE 8, 2021

Of course he never would have found the time or discipline to manage a media a relations function, and it would have been a poor use of that time. Media, naturally, didn’t take the decision well. If you don’t like your media coverage and don’t trust the journalists who cover you, why bother? Not so Tesla.

Corporate 308

Corporate Communications Reputation Employee 308

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

TL/DR version: AI is to PR now what social media was to PR in the early aughts. It will dramatically influence communications and provide new avenues for PR – but only for those professionals who choose to harness it. But the top reason was “other,” with responses covering a wide range of reasons.

Report 182

Report Policies Survey Ethics 182

Prohibition

APRIL 12, 2024

In the ever-evolving landscape of social media, platforms continuously tweak features to enhance user experience and stay relevant. Previously, tapping on a hashtag would lead users to a specific of ‘Top Posts’ feed. Get in contact today to find out how we could help you.

Social Media 62

Social Media Facebook Government B2C 62

PRSay

MAY 3, 2023

Those benefits include improved financial performance; better ability to attract and retain top talent; and the power to drive purchase and investment decisions and sustain what the reports calls “a company’s permission to operate.” “In Factors that influence corporate reputation are more complex and varied today than even five years ago.

Reputation 137

Reputation Corporate Report Employee 137

5W PR

APRIL 18, 2024

Navigating the B2B tech media landscape is a bit like taking on a digital jungle, full of both opportunities and treacherous pitfalls. Digital and social media The B2B tech media landscape is now ruled by the digital domain. LinkedIn LinkedIn stands tall as the go-to platform for B2B social media.

B2B 78

B2B Media LinkedIn Infographics 78

PRSay

JULY 1, 2022

Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

Handbook 181

Handbook Publicity Newspapers Television 181