Buzzstream

JANUARY 26, 2024

On the technical side, you need to make sure you authenticate. So, if you sent 2,500 emails to personal Gmail accounts from vincent@buzzstream.com and 2,500 from steve@buzzstream.com, technically, you are a bulk sender. Do Email Sender Rates Impact SEO Rankings? Email sender rates don’t directly affect SEO rankings.

Google 133

Google Guidelines SEO Reputation 133

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. How can you improve technical and SEO skills?

Media Relations 98

Media Relations Report Industry SEO 98

Sword and the Script

FEBRUARY 11, 2020

Lately, I’ve noticed several opinion pieces circulating in blogs espousing the SEO benefits of press releases. However, there is virtually no SEO benefit to press releases , and there hasn’t been in a long time. To be clear, there are still plenty of good reasons to use a press release, but SEO isn’t one of them anymore.

SEO 121

SEO Guidelines Google B2B 121

Buzzstream

JANUARY 24, 2024

Link building is a fundamental part of a sound SEO strategy. An example of this type of post is our SEO extensions post. This practice is also called resource list building, but technically, you ask someone to insert a link into an existing post. Is Link Insertion Good For SEO? Check out our list of guest posting sites.

SEO 62

SEO How To Resources Pitching 62

ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. Let’s dive in to some of the best (and free) SEO tools around: Keywordtool.io.

SEO 211

SEO Tools Engineering Google 211

Buzzstream

JANUARY 23, 2024

Filter Out Nofollow Links If you build links for ranking purposes, dofollow links pass SEO value, whereas nofollow links do not. Still, technically, a nofollow link does not pass SEO value. Tinfoil hat SEOs may disagree (though they have been shot down by Google).

SEO 83

SEO Google Analysis Examples 83

The Proactive Report

NOVEMBER 12, 2016

Predictions are that tighter immigration laws will make it even harder to find technically skilled workers. A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing.

SEO 153

SEO Engineering LinkedIn Analytics 153

Agility PR Solutions

JULY 29, 2019

As soon as you hear the term optimizing content, most of you end up considering it as a technical task that requires SEO practices and relevant keywords. I do not deny this, but it is very crucial for you to know that other factors are far more influential in optimizing content. I personally feel that […].

Content Marketing 81

Content Marketing Strategy Marketing SEO 81

Prohibition

FEBRUARY 2, 2023

If you’re an SEO marketer and you’re not already addicted to TikTok, then you’re going to love it a whole lot more after today. But we’re going to see the biggest impact for SEOs. What does it mean for SEO and marketers? Where SEO tools will prove useful for this is for keyword research and site structure.

Trends 62

Trends SEO Viral Social Media 62

The Resolution Blog

AUGUST 1, 2019

Over my 17 years in PR, SEO, digital marketing and now software services I’ve picked up a lot of knowledge in digital communications. What’s technically possible, what could be possible and when the ‘could’ is going to be possible. Even new laws introduced to protect us are already technically out of date.

Ethics 120

Ethics Publicity Data SEO 120

ImPRessions - Crenshaw Communications

JUNE 7, 2018

This is particularly true when the situation is as legally and technically complicated as the data privacy scandal. When the SEO isn’t good. Sometimes a company has a well crafted public position on a controversial topic but chooses not to comment on a relevant development for SEO reasons.

SEO 227

SEO Privacy Crisis Crisis Management 227

The Resolution Blog

JULY 20, 2015

Every member of the CoverageBook.com team came from completely different backgrounds including PR, SEO, UX, Code and Paid media and the reason it works is because we support each other and feel comfortable in asking any question. Somebody asked us: “What is SEO and why is the PR industry talking about it”?

SEO 120

SEO Training Education Digital PR 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Enhance campaign SEO More technically, PR efforts can positively affect search engine optimization (SEO). PR can significantly enhance a brand’s SEO by strategically integrating relevant keywords and links into its campaigns and content.

Video 108

Video Marketing SEO Social Media 108

Konnect Agency

SEPTEMBER 14, 2022

There are a lot of factors to consider when making that decision, but for many e-commerce businesses, going headless can prove to be a powerful way to increase your creative and technical freedom. This setup is great for store owners looking to launch quickly and without technical expertise, but it can also have serious drawbacks.

Software 52

Software System Web Data 52

PR 20/20

JUNE 6, 2023

It provides features for drag-and-drop editing, customizable themes, SEO tools, content staging, and integration with other HubSpot hubs. It includes SEO tools, a drag-and-drop editor, and collaboration features to simplify content creation. Operations Hub : Operations Hub helps streamline business operations and data management.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

The Resolution Blog

OCTOBER 7, 2015

“Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO? I can count on the fingers of two hands the PRs I know who have more than the bare minimum understanding of SEO. In so many ways.

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

JULY 20, 2021

From a technical standpoint, use an SEO tool like SEMrush to audit the backend of your website and flag issues for free. Don’t overthink it—a simple website with a few pages (with optimum SEO) is all you need to get started. When thinking about keywords on your site, ask yourself, “What are my buyers searching to find me?”

B2B 172

B2B Company Marketing SEO 172

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Do they hold SEO value or rankings?

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. For more technical material, the team may need a “mind dump” from the subject-matter expert, or they may choose to tap a technical writer.

B2B 147

B2B Leadership Customer Service eBook 147

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 71

Tools SEO Analysis Google 71

PR Fuel

JULY 19, 2020

A best practice when working with newswires is to create a balance between your traditional outreach communication and the technical results of a newswire. Thus, technical distributions are a primary means to address the overflowing nature of news and guarantee the reach of your message. SEO Stability.

SEO 83

SEO System Employee Policies 83

Presspage

APRIL 15, 2019

You’ve heard of SEO. Well, now is the time to embrace and engage with Search Engine Optimization: it is no longer a niche, technical topic, but a core foundation for your PR and business strategies. Search Engine Optimization (SEO) is the process of enhancing your online content to improve visibility in search engine rankings.

SEO 60

SEO Engineering eBook Google 60

Ishmael's Corner

FEBRUARY 18, 2015

The pulpit gave me an opportunity to evangelize one of my favorite causes, the opportunity for PR to jump into the SEO game. Yet, SEO consultancies have handled both paid search and organic search (the non-paid results served up by Google for a search) forever. SEO scares PR. SEO intimidates PR. This makes no sense.

SEO 60

SEO Software Advertising Advertising 60

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Link building, Guest posting, Technical SEO, etc). from SEO to Web Dev).

Software 151

Software How To SEO System 151

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Presspage

NOVEMBER 13, 2017

SEO When we talk about Google, then SEO is definitely a topic that we should address. While SEO-friendliness involves many technical and editorial actions, having your news included in Google News will have a positive effect on your SEO. View all general guidelines.

Google 94

Google Guidelines SEO Engineering 94

Ishmael's Corner

OCTOBER 22, 2014

It’s yet another piece of evidence for why we’re (and public relations) in a better position than SEO consultancies to implement organic search campaigns. As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click).

SEO 140

SEO Web Engineering Google 140

Buzzstream

MARCH 31, 2020

It was the classic process with SEOs – we find a technique that works very well to help us meet our objectives, we then scale it to hell and reap the rewards. . Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results.

SEO 124

SEO Google Hotels Strategy 124

The Resolution Blog

JUNE 17, 2015

As the blogger was paid for the post she is also required by Google to not only state that its sponsored but also to add a code to the URL link to Boots to stop any search engine optimisation (SEO) value being passed on. Google wants to ensure that only earned pieces of coverage help Search rankings and not paid content.

Google 120

Google Guidelines SEO System 120

Bianchi Biz Blog

NOVEMBER 9, 2020

For example, if your company is an automotive technology supplier like many of our agency’s clients, an article in Automotive Engineering magazine can carry your story to some 135,000 mobility engineering and technical professionals around the world who are looking for mobility-related technical, insight and trend information.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Cision

OCTOBER 19, 2017

But unless you have a full-time SEO expert on staff, it can be frustrating to find the right keywords when you’re in the middle of writing a blog post, creating a web page or writing a press release. Before you dive into the technical research for your library, simply brainstorm about who your brand is and who you want to attract.

Brand 208

Brand Branding How To SEO 208

PR 20/20

JUNE 9, 2022

Bonus tip: regular changes to your website are good for SEO! List technical specifications online. Another important way to ensure your website is as helpful as possible to prospective customers and buyers is to list all technical specifications of your products.

SEO 71

SEO Meeting Engineering B2B 71

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). If there’s a challenge here, it’s that PR pros tend to be far less technical than SEOs.

Software 175

Software SEO Company Tools 175

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. million of revenues, improving on 2019’s $10.2

Media 105

Media SEO Analytics Analysis 105

Newsfile

FEBRUARY 28, 2024

Technical Aspects of PR 15. What is SEO PR? SEO PR combines public relations efforts with search engine optimization (SEO) techniques. By attaching your brand to an existing story, you can expand reach, cultivate engagement, and even become part of the conversation. What is AP Press Release Style?

Viral 52

Viral Crisis Communications SEO Reputation 52

Presspage

MARCH 6, 2018

This was made possible due to the launch of their sleek, easy-to-read News Room site that better showcased the airport’s press releases and marketing material, offered seamless integration for social media sharing and search engine optimization (SEO), and generated an exponential increase in online visitor traffic and engagement.

Airlines 87

Airlines Web SEO Internal 87