Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 124

Survey Social Media Brand Branding 124

Prohibition

MARCH 22, 2023

Amid Brexit (yes, it’s back), Twitter chaos and TikTok’s algorithm changes – there’s lots to keep up on in the world of social media – take a look at our round-up of updates below! Instagram’s live shop closes Instagram have recently removed the ability to tag products during live broadcasts.

Instagram 62

Instagram Social Media Twitter Privacy 62

Prohibition

MAY 18, 2023

As social media platforms develop, it is becoming more and more connected to other parts of digital marketing – with SEO being one of them. Only twelve months ago, the social media platform began to investigate the possibility of search advertisements in order to become a bigger rival to Google and Microsoft.

SEO 62

SEO Engineering Google Social Media 62

Cision

APRIL 14, 2017

This year has seen influencer marketing earn a larger slice of the budget but before communications teams had time to celebrate this news, sponsored posts and partnerships with influencer also came with a higher price tag. Bigger doesn’t always mean better: take social media influencers as an example.

Media 231

Media Pitching Social Media Instagram 231

Onclusive

APRIL 5, 2018

Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. They do an exceptional job with ability to filter out other channels, like email and other social promotions. 91% of users rated it 4 or 5 stars.

Software 199

Software Analytics Customer Service Comparison 199

5W PR

AUGUST 26, 2019

The uphill climb that is obtaining genuine engagement on social media can quickly become tiresome for even the most seasoned marketing professionals. As social media platforms continuously make reaching customers organically more and more difficult, marketers must think on their feet a bit in order to stay ahead of the curve.

Social Media 83

Social Media Media Video Television 83

Prohibition

SEPTEMBER 21, 2022

We’re always staying on top of the latest social media updates and trends to make sure our social content is relevant and engaging for our target audiences – take a look at our latest round-up below! The last trials include updated descriptions and icons when switching between the algorithm-defined and chronological feeds.

Instagram 62

Instagram Social Media Media Trends 62

Cision

MARCH 16, 2016

Nearly every brand is on social these days, but according to the latest CMO survey by Duke University , only 15 percent can prove social’s impact quantitatively. If you’re posting links across multiple social platforms, you must know what’s working. Keep your medium names simple (email, social, etc.). Shorten Your Links.

Measurement 120

Measurement Analytics Product Launch Facebook 120

Konnect Agency

FEBRUARY 1, 2021

As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. To be successful in 2020 brands had to learn to meet their consumer where they were and adapt quickly to the changing media and new social trends. New Apps: Clubhouse.

Marketing 52

Marketing Instagram Facebook Consumer 52

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. They're vital for search engine optimization, audience engagement and contributing owned content to social media.

Facebook 113

Facebook Social Media Analytics Blogging 113

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. In our new blog series, we talk what’s working (and not) across key social channels. It’s where social media marketing and SEO truly overlap.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Cision

FEBRUARY 4, 2016

Social has brought a multitude of new ways to distribute a brand’s messaging, and as Joe Pulizzi pointed out at his recent webinar , consumers can afford to ignore what’s being said. Learn what is needed to get started and how this model can help your content and social media strategies. add tags to group similar content together (ex.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. So, they shared their team’s favorite fun spots and tied it into a #SpringBreak theme, making sure to tag the places they mentioned to get the most out of every post.

Digital PR 251

Digital PR How To Small Business Analysis 251

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. You can add Alt tags to your images in your HTML and provide different font size and color options to your visitors. Share Tweet Share. Google Support Search . Search Engine Journal. Until next time!

SEO 80

SEO Strategy Engineering Mobile 80

Prohibition

MARCH 10, 2023

Video offers so much more than still assets, as it helps bring your messaging to life, evidenced by the strong performance of video not only on Facebook, but across other social media channels. If its a new product, the supportive social copy and video captions should clarify any specifics and key selling points.

Facebook 62

Facebook Video How To Mobile 62

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. The price tag was $17.8 In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” Social Chorus said it’s redesigning its employee engagement platform FirstUp Studio.

Tools 99

Tools Survey Pitching Analytics 99

Cision

APRIL 7, 2016

percent of journalists surveyed view Facebook as the social platform most likely to continue adding value to their workload needs. . Per the social media giant’s blog , the program will be available to publishers of any size, located in any country on April 12. And according to the State of the Media 2016 Report , 18.7 Over half (51.8

Facebook 120

Facebook Media Trends Mobile 120

Beyond PR

MAY 24, 2016

To help people find your site or page you need to have clear markers that help search engine algorithms match you up with keywords and search strings that you want to be found for, like “best fishing lures.”. Tag your content well : Remember to also tag your content appropriately to help people find it. Oh no, my fine fisherman.

SEO 75

SEO Engineering Blogging Content Marketing 75

Shift Communications

SEPTEMBER 8, 2015

Some influence algorithms look at reach as a primary indicator of influence. Some tools such as Klout tend to weight reach more heavily in their influence algorithms. Other tools such as FollowerWonk tend to weight engagement more heavily in their algorithms. The READ framework is an acronym which stands for: Reach. Engagement.

Social Media 60

Social Media Media Data B2C 60

Norton's Notes

DECEMBER 21, 2017

These days it’s pretty hard to log on to your Facebook without seeing ‘tag that work colleague you couldn’t survive without ’ or ‘like if you’re hungover this morning’, however, thankfully that’s about to change. The competition spam is actually putting a lot of users off the social media channel as a whole.

Facebook 44

Facebook Guidelines System Instagram 44

Katie Paine's Measurement Blog

MARCH 9, 2023

Torturing numbers until they say what you want We once delivered a launch report that initially included data from around 250 social and traditional media items. So first they eliminated all social media, arguing that their outreach efforts had all been focused on traditional media. Compare the results to the system.

Measurement 52

Measurement How To System Comparison 52

Communications Conversations

JUNE 12, 2018

In particular, this quote struck a chord with me: “Facebook has a friends and family problem, meaning the tight-knit social fabric that drew us in — important or heart-warming posts from our moms, dads, sisters, brothers and besties — has all but unraveled. ” We all know this has happened over on Facebook. Roughly 33 percent!

LinkedIn 98

LinkedIn Facebook Trends Examples 98

Ishmael's Corner

JUNE 16, 2015

The Google algorithm depends on numerous signals that determine quality of content as well as relevance to the search query. When you click to the website’s page, you’ll find the nitty gritty, which includes: Social Media Shares (Facebook, Twitter and Google+). On-page Elements (title tag, meta description, alt tags, etc.).

SEO 60

SEO Tools Comparison Google 60

Marketwired

DECEMBER 9, 2015

In 2011 Google launched Panda, a change in Google’s ranking algorithm that scores websites based on the quality of their content and their overall user experience. Google’s algorithm generally rewards the uniqueness of content. This is a major problem for press releases.

SEO 60

SEO Pinterest Google Engineering 60

Buzzstream

APRIL 25, 2024

For instance, associating yourself with a site that got hit during the Helpful Content algorithm update is not beneficial.) Links with a nofollow tag do not directly provide SEO value. For example, here is what Sprinklr’s top keywords look like: I see many social marketing-related terms, so this would generally be a good fit.

Brand 62

Brand Branding How To SEO 62

Beyond PR

APRIL 14, 2017

This year has seen influencer marketing earn a larger slice of the budget but before communications teams had time to celebrate this news, sponsored posts and partnerships with influencer also came with a higher price tag. Bigger doesn’t always mean better: take social media influencers as an example.

Media 45

Media Pitching Social Media Instagram 45

Contently - Strategy

OCTOBER 4, 2018

To explain how brands should communicate across social channels, I spoke to a handful of audience development managers and social media strategists. As the largest social network in the world, Facebook presents an interesting opportunity for brands. Your brand voice on Facebook. Your brand voice on LinkedIn.

Brand 111

Brand Branding LinkedIn Instagram 111

Barokas

MAY 30, 2017

Yet, we now live in a world where attention spans are small, newsrooms are even smaller and a large percentage of people get their information directly through social channels, so can we continue to justify or even recommend the press release as a valuable PR tactic? Press Releases Can Help a Brand’s SEO.

SEO 68

SEO Pitching Corporate Tools 68

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? We must become proficient in tagging audiences, retargeting and remarketing, email marketing, one-to-one communication in social media, and working with very specific audiences so that our message has the most impact for the effort and resources available to us.

Trends 83

Trends Publicity Analytics Software 83

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” No external style sheets and only one style tag in the document head.

Mobile 120

Mobile LinkedIn Facebook Google 120

Shift Communications

MARCH 4, 2015

Unless they were doing their homework—or born before 1980, when Thompson and his titles were a household name (and before he forever became tied to Jonny Depp via a movie with same tags as the aforementioned white paper)—maybe not. But this is beside the point.

Insurance 60

Insurance Insurance Trends Data 60

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals recently decided to capitalize on the momentum social media has gained by launching #SocialMadness , a social media competition.

Journalism 70

Journalism Local Social Media Twitter 70

Waxing UnLyrical

OCTOBER 19, 2010

Search algorithms. Technically, the launch of Google Instant did not bring a change in Google’s search algorithm. Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Regardless, thanks for visiting!

Google 101

Google Nonprofit Engineering SEO 101

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Facebook also overshadows other social channels with its sheer size.

B2B 344

B2B Facebook LinkedIn Small Business 344

Waxing UnLyrical

FEBRUARY 22, 2011

Tell you what, if you want to get a lively Twitter chat going, look for a guest who’ll provide not just great information, but come up with tag lines and great sound bites on the fly. c) Treating social media as a broadcast channel. It’s far more Social than Media – Hi Mom! Image: Nwardez via Flickr, CC 2.0.

Analytics 79

Analytics Publicity Print Measurement 79

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. After all, it’s an algorithm. Integrate multimedia elements like images and videos to enrich the content.

Engineering 99

Engineering Writing Mobile SEO 99

MaccaPR

OCTOBER 14, 2015

In the past few years, LinkedIn has made considerable changes – most notably LinkedIn Pulse – to transform the business-oriented social network from a recruiting and job-hunting tool to a powerful sales lead-generating channel, and now to a personalized, one-stop shop for business news hub. 4) A relatively untouched social platform.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48