Waxing UnLyrical

MARCH 31, 2020

One of the ways in which I’m trying to contribute is by sharing my expertise – as well as that of my friends and colleagues – through no-cost, no-catch, professional development trainings in my Social PR Posse Facebook group. at 4 pm ET in the Social PR Posse Facebook group. Life and all that.

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Waxing UnLyrical

AUGUST 31, 2017

And it reminds me of what makes this social media-drenched world that we live in so remarkable. She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero. I sometimes feel like the entire WORLD is a disaster zone.

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Waxing UnLyrical

NOVEMBER 18, 2016

This is why I love working with smart, driven PR pros ready to engage in a bit lot of Social PR badassery. Not that long ago, I profiled Dinean as part of the “Social PR Spotlight” series on my blog. Not that long ago, I profiled Dinean as part of the “Social PR Spotlight” series on my blog.

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Waxing UnLyrical

SEPTEMBER 5, 2017

Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning. On what one thing you can do today for better PR measurement: A 7 Do proper analysis prior to acting – for better results. Set objectives. Let go of vanity metrics!

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Waxing UnLyrical

DECEMBER 2, 2016

Yet, as the holiday madness descends, I’m guessing you also want to get in great Social PR shape for the New Year. So my pre-holiday gift to you is an easy, quick, free Social PR training experience via the #SocialPRbootiecamp. Who on earth gives a bat skeleton as a gift?! I guarantee it. Fair, yes? Happy weekend!

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Waxing UnLyrical

AUGUST 15, 2017

Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! On how PR helped them get to where they are: A3: It’s really the same skill set. I had/have beefs with traditional PR, but I’ve learned tons from the @prtini and @shonali types evolving the field. A3 (cont.)

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Waxing UnLyrical

MAY 1, 2020

But *if* you happen to be free around 3 pm ET today, come join us in the Social PR Posse group , where my friend Mark McClennan, APR, Fellow PRSA , will be joining me in a live Q&A around ethical communications while in quarantine. What we are living through is not a paid sabbatical for Almost Everyone In The World. It is heavy.

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Waxing UnLyrical

JUNE 21, 2017

Here’s who was there from Extension: Elizabeth Gregory North , Head of Agricultural Communications. Ellen Graves , Social Media Strategist, and. Here’s some of what we talked about: On the existence of a perfect PR measurement strategy: A2: No ONE perfect strategy. Best PR, comms grow from target audience.

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Waxing UnLyrical

APRIL 12, 2017

I reflected on this a couple of years ago, sharing 15 things I’d learned in the (then) 15 years since arriving here. I had no idea what America was like (remember, I’d never been here before ), or how my life here would unfold. And here I am, 17 years later. Straight off the boat … or ‘plane.

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Waxing UnLyrical

AUGUST 22, 2016

This week’s #SocialPR Spotlight shines a much-deserved light on Corina Manea – someone who lives and breathes Social PR. If you don’t know her yet, check out her blog, Nuts PR; you’ll see just how apt this description is. – a bona fide Social PR Virtuoso.

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Waxing UnLyrical

JULY 15, 2017

It’s *the* business social network to have a presence on, right? Here is how you get around that. Once installed, any time you get an email from someone (or send one), it will pull up their company info and – get this – LinkedIn + social info as well. Here it is. Super-excited! So: LinkedIn. Rapportive.

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Waxing UnLyrical

JANUARY 28, 2017

Just look at what we Social PR pros do. Sign up here. She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero. First, I don’t work in politics, so it’s not my bailiwick. You, me, and us.

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Waxing UnLyrical

APRIL 2, 2017

It’s a post by Andrew Hutchinson on Social Media Today , which has been languishing in my inbox for a while. What is really important here is that USGS is very specific in its search parameters, looking for USEFUL information. This is where I see a lot of Social PR pros getting off-track. And time is money.

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Waxing UnLyrical

NOVEMBER 11, 2016

I’m not here to lecture you on politics. What I am here to do is to remind you that you literally hold the power to transform your life in your hands … by focusing on the things you can change. Come up with a more efficient way of monitoring social media. You are remarkable. The 2016 presidential election is over.

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Waxing UnLyrical

JULY 1, 2017

I literally just came here, haven’t even been through the whole workout, and you’re already patting me down for my pocketbook?! (In These are the basics of smart social selling. Here’s the thing: “selling” is not a bad thing. And that’s at the heart of smart social selling.

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Waxing UnLyrical

JUNE 9, 2017

Here are three elements I try to hit in ALL my ARs: Zero in on something SO true to that place/reason you’re out of office, people will go “OMG YES!” She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero.

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Waxing UnLyrical

DECEMBER 28, 2019

But if, as a Social PR pro, you are looking for something a bit more tangible to help you hit the ground running, here are my suggestions for three resolutions that are broad enough not to be scary, yet specific enough that you will – ok, might ?? New Year’s Resolutions for the Social PR Pro.

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Waxing UnLyrical

JULY 10, 2017

Are you going to buckle down and learn about a social channel you’ve been intimidated by thus far, maybe devote 30 minutes to it this week? Are you going to take that leap of faith to super-charge your Social PR career through a kick-butt coach ( maybe even me !) The first time WW showed up was at the Takoma Park, Md.,

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Waxing UnLyrical

JULY 24, 2017

As is the new normal during any getaway that involves sun, sand, surf, and excellent wi-fi, there were lots of #toeselfies (yes, this is a thing ) posted on social media. Like the one you see here. So I just got back from a beach business getaway to Antigua (you might remember my telling you about it a few weeks ago ).

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Waxing UnLyrical

OCTOBER 31, 2016

There are no tricks here, only treats as we get to know Laura Kaslow in this week’s Social PR Spotlight. Why do you care about Social PR? That’s why Social PR is so important, it brings the profession back to remembering that this is a person-to-person engagement. PR is all about relationships.

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Waxing UnLyrical

MARCH 24, 2017

What my colleagues and I are hoping, though, is that this also turns out to be a great thing for the PR industry… and us. So just in case you’ve been wondering what we’d like, here goes: 1. .” So I hope this turns out to be a great thing for them too. We haven’t had much of a chance to chat recently.

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Waxing UnLyrical

DECEMBER 21, 2018

What stands out here? What story opportunities exist for both traditional and social media? Aren’t word clouds great? They highlight what is important within a mishmash of related ideas. Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. And from Pooh himself: “I’m not lost for I know where I am.

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Waxing UnLyrical

JANUARY 3, 2017

About four years ago, I wanted to start doing custom holiday cards, featuring “Cartoon Shonali” and the Birdie, whom many of you may recognize as my homage to Twitter, because of how that particular platform introduced me to the wonders of the social space. The one where Cartoon Shonali makes her debut. And folks loved it.

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Waxing UnLyrical

SEPTEMBER 29, 2017

Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr. On PR measurement myths: A3: Most common failure is getting tied up with counting. Asked for the math…crickets!

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Waxing UnLyrical

MARCH 8, 2017

Here’s a snippet from the article, you really must read it: “The world’s third-largest asset manager installed a bronze statue of a defiant girl in front of Wall Street’s iconic charging bull statue on Tuesday morning as part of its new campaign to pressure companies to add more women to their boards.

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Waxing UnLyrical

JUNE 5, 2018

Right here! In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Here’s some of what was talked about: On how to overcome PR tech fears: A3b. PR Pros just need to listen and look both ways.

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Waxing UnLyrical

APRIL 29, 2016

At the end of the day, though, all that has happened here is a bunch of transactions. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero. The thing is, you can create any kind of marketplace.

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Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. Over the last year I’ve written a lot about the social science around why we do what we do. The point is the same here – ego often gets in the way.

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Waxing UnLyrical

MAY 6, 2016

And the punch line to this one – how many PR people does it take to change a lightbulb? ” “I can neither confirm nor deny that PR people can change lightbulbs.” ” We PR pros sure do know how to laugh at ourselves. This is the kind of pitch that gives PR people a bad name. Which is good!

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Waxing UnLyrical

MARCH 14, 2016

Here are some ideas on how to hook them the right way. Ask the PR Expert: What’s a “Hook”? She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero. 4 Creative Email Marketing Campaigns That Inspire Action.

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Waxing UnLyrical

NOVEMBER 21, 2016

Here’s some of what we talked about: On defining engagement: 1/3 Engagement is anything that provokes an action. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero. measurepr. measurepr. PESO measurement!

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Waxing UnLyrical

JULY 25, 2016

How to Measure PR: A Case Study and Examples. Why: “The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero.

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Waxing UnLyrical

OCTOBER 4, 2017

Notice a common thread here? Nowhere in the panel descriptions do you see “PR.” Here’s a screen grab: … Wow. And trust me, I ache for the day all PR pros will do this as well. Twitter Facebook Google+ LinkedIn Why WE’s “President of International” is Completely Wrong About PR.

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Waxing UnLyrical

MAY 27, 2017

Here’s what I did when I realized AAA was trying to hustle me into dropping my wallet on its driver seat sooner than usual: I remembered reading something about an app/service from Verizon that is basically the poor cousin of OnStar. And I got really pissed off. It’s actually kinda fun to read them. But don’t lie.

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Waxing UnLyrical

OCTOBER 28, 2016

Here’s some of what we talked about: On how we can benchmark the amount of time it takes to create effective content: A2 #measurePR First step, establish your #KPIs. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero.

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Waxing UnLyrical

JUNE 3, 2016

They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and. Here’s some of what we talked about.

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Waxing UnLyrical

DECEMBER 6, 2018

I’ll keep up with my teaching, and might post fun stuff on social media here and there, but for the most part, I will not be working. If you’re scratching your head in bemusement, I wouldn’t blame you… because I haven’t been around these parts much lately. It’s exhausting. Want to write for WUL?

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