Konnect Agency

OCTOBER 18, 2019

Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. As a result, social media growth is crucial for continued success. What fuels social media growth? Currently, 88% of businesses are active on social media.

Social Media 56

Social Media Marketing Media Trade Shows 56

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Cision

MAY 23, 2017

You can stay true to your brand’s personality while simultaneously embracing some outside-of-the-box strategies. Trade shows and events offer the perfect opportunity for companies to experiment. This is where a multichannel content strategy comes into play. So how do you decide whether to take a risk?

Industry 195

Industry Trade Shows Marketing Film 195

Konnect Agency

AUGUST 2, 2022

A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry. This PR strategy involves creating powerful ideas, thoughts, and opinions to help build credibility for the brand. Identify Goals.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities.

B2B 94

B2B Marketing Measurement Social Media 94

Burrelles Fresh Ideas

MARCH 5, 2024

By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order).

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. To build an executive profile?

Conference 95

Conference Trade Shows How To B2B 95

Bianchi Biz Blog

JUNE 29, 2023

You can sign up to be notified when registration for the show opens here , and it’s never too early to think about booking your flights and hotel accommodations, because you’ll be among some 150,000 attendees expected to travel to the show.

Mobile 76

Mobile Technology Automotive Trade Shows 76

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Industry experts share their experiences and expertise.

Internal 78

Internal International Retail Trade Shows 78

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. Share in the company Slack.

Media 103

Media Advertising Advertising Print 103

Cision

DECEMBER 28, 2017

” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. But a better strategy is to plan out your content several weeks or months — even quarters — ahead. June: Plan Around Product Launches.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

MaccaPR

AUGUST 10, 2020

If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the Great Depression, the worst pandemic since 1918 and the most widespread racial upheaval since 1967. Mission-critical trade shows have ceased. I applaud all that.

B2B 71

B2B Interviews Crisis Trade Shows 71

Bianchi Biz Blog

FEBRUARY 22, 2024

We can reach our customers via social media. Social media is a great way to extend the reach of your messaging, but it isn’t the be-all and end-all. But it takes time to build a social media following, especially among your customers and prospects, and PR can help do that by driving them to your social channels.

Automotive 66

Automotive Technology SEO Engineering 66

Deirdre Breakenridge

NOVEMBER 3, 2016

For instance: Are you offering to manage the organization’s or the group’s social media? Are you helping the organization seek media coverage for their events and local fundraisers? Stacy is Hootsuite Social Media Certified and is the co-founding Vice President of Stockton’s Chapter of PRSSA.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Polaris

DECEMBER 9, 2014

While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). If you need help developing a content marketing strategy, get in touch to learn more.

B2C 194

B2C Content Marketing Study Trends 194

Landis PR

FEBRUARY 7, 2022

Use snippets for organic social media posts and copy for PPC ads. Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. Treat media relations as an important part of your overall plan, not as the plan itself. Want to learn more?

B2B 52

B2B Communications Trade Shows YouTube 52

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Blogs – an executive’s own, plus a commenting strategy for others. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

PR 20/20

MARCH 7, 2017

Luckily, there’s a surefire strategy that satisfies the needs listed above: visual content marketing. Are you still contemplating how you’ll incorporate visual content marketing into your 2017 strategy? Social media: Create content visuals for Facebook, Twitter or Pinterest, or turn to image-heavy networks like Instagram or Tumblr.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release. Attract New Audiences with a Social Media Spell.

Trade Shows 72

Trade Shows Video Writing Conference 72

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. This is especially true in this era of news breaking every second, where the wrong move on social media could have a dire impact. It All Starts with a Plan.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

PR 20/20

MARCH 2, 2023

You might be able to design a campaign or change your content marketing strategy by the end of this year, but what do you do if you need subscribers by the end of the month? Think of it this way: If you nail down a cost-effective prize, it will be much less than how much you would spend to boost a post on social media.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Beyond PR

AUGUST 22, 2017

Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. These two paths will look very different from a content strategy perspective, so be sure to identify the destination before starting the journey. Sansa Stark: Tweak Your Strategy. Arya Stark: Define Your Goals.

Strategy 74

Strategy Trade Shows Case Study Course 74

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 126

Communications Crisis Internal International 126

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. A PR team often fosters good analyst relationships in much the same way they do with media.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? Do you have a PR strategy? If your marketing strategy did not pivot in 2020 you might have a tough road ahead in 2021.”. If your company’s digital presence is lacking, now is the time to address that. Marketing PSTD.

Marketing 174

Marketing Employee Content Marketing Training 174

Beyond PR

MAY 23, 2017

You can stay true to your brand’s personality while simultaneously embracing some outside-of-the-box strategies. Trade shows and events offer the perfect opportunity for companies to experiment. You know what your business excels at doing; whether resources are plentiful or scarce, the company is laser-focused on its strategy.

Industry 76

Industry Trade Shows Marketing Film 76

Rock the Status Quo

MAY 18, 2015

If you haven’t added them to your overall strategy, now’s the perfect time to take a closer look, and be proactive bringing up this tactic before it’s requested. Look for industry conferences, trade shows and associations. Look at industry association social media platforms.

Publicity 100

Publicity Trade Shows Google Twitter 100

Cision

MAY 27, 2015

If you remember back in the day when PR folks would print their press kits, you already understand what a digital media kit is. Let’s look at some clever strategies that will make your media kit top-notch. Your media kit should tell the story of your brand. Number of social media followers. You’ve got it.

Media 120

Media Trade Shows Print Advertising 120

ImPRessions - Crenshaw Communications

AUGUST 2, 2016

When he worked a trade show and glad-handed customers and salespeople, he was superb. By scouring social media on behalf of a brewery client, we became aware of a talented mixologist with an impressive pedigree and a devotion to our client’s products. The genuine article. Our advice here?

Trade Shows 120

Trade Shows Interviews B2C Training 120

Konnect Agency

JANUARY 7, 2022

While we might typically think of an influencer as someone with a large following, the profile of an influential individual has expanded beyond social media and can also include people of prominence, like a doctor, dietitian, or athlete. Finding the Right Strategy with the Help of an Influencer Marketing Agency.

Agency 52

Agency Marketing Media Trade Shows 52

Konnect Agency

JANUARY 7, 2022

While we might typically think of an influencer as someone with a large following, the profile of an influential individual has expanded beyond social media and can also include people of prominence, like a doctor, dietitian, or athlete. Finding the Right Strategy with the Help of an Influencer Marketing Agency.

Agency 52

Agency Marketing Media Trade Shows 52

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Bianchi Biz Blog

JUNE 17, 2021

5-8, 2022, with Media Days Jan. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event.

Technology 88

Technology Automotive Trade Shows Hotels 88

Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. 6,517 media members from 79 countries.

Automotive 80

Automotive Mobile Transportation Trade Shows 80

Cision

AUGUST 25, 2016

conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. While your company may already plan for the above issues, James says a true event crisis strategy will consider less common – but more consequential – possibilities. Protests. “You

Crisis Communications 120

Crisis Communications Crisis Communications Trade Shows 120

5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace.

Trends 94

Trends Trade Shows Community Instagram 94