ImPRessions - Crenshaw Communications

JUNE 28, 2017

And the blurring of lines between earned media, paid, and owned media, and between PR and social, has greatly amplified PR’s reach. And the blurring of lines between earned media, paid, and owned media, and between PR and social, has greatly amplified PR’s reach.

Publicity 255

Publicity Storytelling Automotive Software 255

Sword and the Script

APRIL 18, 2017

The evolution of digital media has facilitated the integration of previously distinct marketing disciplines. The evolution of digital media has facilitated the integration of previously distinct marketing disciplines. The lines blurred and responsibilities were woven together – with the benefit of tighter integration.

Publicity 118

Publicity Marketing Content Marketing Software 118

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We group these different forms of media together in a catchy acronym, but they are they working seamlessly? It’s essentially an ad technology that allows brands to promote their earned media by paying for it.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Ethical Voices

MARCH 28, 2022

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. Everybody has their own personal values, and everybody draws the line in the sand in a different place. Joining me on this week’s episode is Ellen Crane, APR, Fellow PRSA. Champions. It’s not an easy answer.

Ethics 52

Ethics Strategy Real Estate Local 52

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. In the past, many journalists who left traditional news media migrated into public relations. In the past, many journalists who left traditional news media migrated into public relations.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Waxing UnLyrical

MARCH 7, 2013

Defining appropriate relationships within education used to be simple. Comfortably seated with my iPad and iPhone on either side of me and my Macbook Pro serving as heating pad to my belly, I’m in bed conferencing with my students using powerful new social mediums. Guest post by Starr Sackstein. I wouldn’t have it any other way.

Education 89

Education Social Media Media Newspapers 89

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. b) More pay-to-play opportunities to participate in national media relations opportunities. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Critical Mention

JUNE 6, 2018

Media is undergoing its own technological revolution–it’s the new age of PR. Unfortunately, many times it’s no longer about facts and truth, but who “shouts the loudest,” requiring the modern consumer to be more educated. Traditional PR, press coverage and social media creates an ecosystem of news, especially in a time of crisis.

Travel 83

Travel Social Media Crisis Trends 83

Sword and the Script

OCTOBER 14, 2017

“PR does tons of content,” says Lou Hoffman in his presentation The Blurring Line Between Digital Marketing and PR. He provides this education on Slide 34 which I’ve embedded it nearby (see his earlier rendition here ). He provides this education on Slide 34 which I’ve embedded it nearby (see his earlier rendition here ).

Corporate 63

Corporate Storytelling B2B Facebook 63

Critical Mention

AUGUST 26, 2018

It educates PR pros from all types of organizations and aims to be a valuable asset to PR every day. Anthony: I can’t believe how fast this year is going–it’s been a blur. One of PRSA’s goals is to educate people on the need to act on that reality. Q: What’s your day-to-day like as PRSA’s national chair?

Interviews 79

Interviews Ethics Conference Leadership 79

Sword and the Script

OCTOBER 22, 2016

For example, social media once lauded for democratizing publishing is largely a paid game today. Social media has become, in many senses, the very thing it once disintermediated. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing.

Web 60

Web Google Mobile B2B 60

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Waxing UnLyrical

AUGUST 1, 2014

However, when given a choice we absolutely should not and, even if we have to, we should be trying to educate our clients on better and more effective metrics. So it reflects the way users are actually viewing and sharing content across the web, including via social media. AVEs rear their ugly head. ” So I do get it.

Measurement 100

Measurement Social Media Web Twitter 100

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. I feel that beginning in 2020, these engagements will be taken to a whole other level…bespoke, blending the lines between company and friend. 4) Better integration of owned, earned and paid media. Even pessimistic predictions are hopeful. Cori Pearce | ChurnZero.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Contently - Strategy

APRIL 10, 2019

Johansson was marketing “through some serious adversity and resistance” for years.That meant creating social media graphics to appeal to consumers living a particular party lifestyle, and releasing limited edition bottles with illustrations of Rodman with King Jong-un. Marketing a dangerously misunderstood product.

Company 78

Company Marketing Education Data 78

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue #1: Being an insider.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue 1: Being an insider.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue 1: Being an insider.

Interviews 40

Interviews Ethics Education LinkedIn 40

Sword and the Script

DECEMBER 26, 2023

With so many shifts in communications platforms and disruption in the economy, politics and social justice, communicators will be calling on their GUT to direct their counsel. I’ve merely organized them in a way that I think serves readers best. Third, thank you to all who participated. Intestinal fortitude will be required “GUT and GRIT.

Writing 190

Writing Communications Marketing B2B 190

Buzzstream

MAY 9, 2018

Some of the ones we hear most often are: What level of response rates should we expect? How much variation should we expect from campaign to campaign? Do we need to personalize our outreach in order to get results? If so, how do we do this and still conduct outreach at a scale that moves the needle for the business? Overall Reply Rate Trends.

Data 120

Data SEO Groups Pitching 120

Waxing UnLyrical

JANUARY 26, 2020

We are going to continue to see Instagram influencers use the technology to blur the lines between fantasy and reality. A 2018 USC Annenberg study found that 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between earned and paid media.

Ethics 23

Ethics Technology Financial Banking 23

prTini

JUNE 1, 2015

Well, as the lines continue to blur between communication disciplines, PR people need to be well versed in video, as well. Plus, companies have seen a 65% increase in click-throughs when emails use the word “video” in their subject line. I’m in Miami speaking at PR News Digital Conference & Video Workshop.

Video 28

Video Travel Viral Resources 28