Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107

5W PR

MARCH 27, 2024

Digital communication, public relations, and digital marketing are now intertwined. There are many good reasons why companies should consider weaving public relations in marketing tactics. It serves as the ignition for conversations, nurtures interaction, and ultimately crafts public perception.

Publicity 78

Publicity Strategy How To Marketing 78

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 92

Social Media Marketing Media Storytelling 92

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. We vow to stay on top of real-time updates to ensure even better media coverage this year. .

Writing 310

Writing LinkedIn Social Media SEO 310

5W PR

MARCH 29, 2024

Here’s where public relations enters the fray, offering up a potent weapon to thrust e-commerce sales into the spotlight and on the trajectory of steady growth. It’s all about nurturing a positive brand image through the art of earned media. This acts as a seal of approval from an independent source.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

PRSay

OCTOBER 19, 2023

I immediately shifted my career direction toward public relations.” Hartmann, who has worked in public relations for 30 years, has been global director of strategic public relations and enterprise social media at John Deere since 2020. During grad school, she landed an internship at Edelman. “I

Social Media 94

Social Media Strategy Media Enterprise 94

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community. Executives can use social platforms like LinkedIn to share thoughts and points of view on industry issues and workplace values.

Brand 156

Brand Branding How To Employee 156

Remote PR Jobs

JANUARY 30, 2024

As organizations strive to establish positive reputations, engage with their target audiences, and navigate the ever-changing media landscape, skilled PR professionals are in high demand. In addition, PR professionals often collaborate with journalists and media outlets to secure coverage for their clients or organizations.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Public relations is hot. Here’s what every business person, from marketers to CEOs, should know about public relations. Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master.

How To 195

How To Resources Pitching Tools 195

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. And it’s not just public relations.

Media 97

Media Nonprofit Pitching Analytics 97

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Yet the business of public relations is thriving. Here’s why: 1. PR drives SEO.

Mobile 100

Mobile SEO Reputation Web 100

PRSay

FEBRUARY 23, 2022

Monthly livestreams on the PRSA LinkedIn page take readers deeper into stories covered in Strategies & Tactics. As public relations evolves to include data analysis that measures campaign results, communicators might be reluctant to embrace these new tools that have not traditionally been part of the profession.

LinkedIn 124

LinkedIn Strategy Measurement Analytics 124

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. And then, there’s earned media value (EMV) — a metric that is both coveted and enigmatic. What is EMV anyway?

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Mark My Words

MARCH 20, 2024

Ska News Australia And while the royal family has long abided by the public-relations motto “Never complain, never explain,” branding expert Mark Borkowski believes that isn’t holding up so well today. They’ve failed to navigate the treacherous waters of social media, sticking to traditional tactics,” he said.

Privacy 60

Privacy Policies Crisis Social Media 60

Burrelles Fresh Ideas

APRIL 2, 2024

That’s where traditional media comes in. We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. 7 Reasons Traditional Media is Still Relevant in PR 1. Print media is the most trusted source of news in the world at 58% (vs.

Media 102

Media Radio Print Newspapers 102

Onclusive

JUNE 23, 2022

It is essential for both marketing and PR to align with their organization’s business goals, not just to have a full picture of where their brands are going, but also to create strategies and implement tactics that contribute to these goals. How can marketing and PR jointly contribute to business goals? Working with marketing.

Strategy 195

Strategy Marketing Measurement eBook 195

5W PR

JANUARY 15, 2024

It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives. Whether in the public or private sector, the impact of strategic communications is far-reaching, influencing perceptions, building relationships, and driving outcomes.

Communications 78

Communications Policies Product Launch Reputation 78

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. fore distribution.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

5W PR

MAY 31, 2023

Public relations is a fascinating and diverse field that revolves around managing a company’s reputation, building relationships with its stakeholders, and communicating with the media. Researching the Field Before a person can start pursuing a public relations career, it’s essential to research the industry.

Publicity 88

Publicity How To Social Media Trends 88

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

5W PR

APRIL 3, 2023

Social media engagement is an essential part of any brand’s marketing strategy. Increasing social media engagement can be challenging due to the competition for attention among brands and oversaturated social media feeds. Social media has become an essential part of consumers’ lives.

Social Media 97

Social Media Media Instagram Strategy 97

ImPRessions - Crenshaw Communications

JULY 27, 2021

I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. How to pitch media. I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do.

Conference 368

Conference Pitching Agency Writing 368

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. Dan Beltramo, CEO, Onclusive. LEARN MORE.

Company 150

Company Enterprise Measurement Data 150

PRSay

NOVEMBER 27, 2023

Today, she is the s enior PR manager of global media relations at Amazon. When you have citizen journalists and social media, pundits and people speculating and igniting fear [during] a crisis, there cannot be silence from the voice of authority. Social media is its own beast.

Crisis Communications 122

Crisis Communications Crisis Communications Crisis Management 122

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. and Mattel for the 2023 “Barbie” movie.

Film 118

Film Marketing Sports Hotels 118

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health.

Publicity 157

Publicity Social Media Report Fashion 157

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

I’ve always maintained that public relations alone isn’t a reliable tool for demand generation. ” Earned media doesn’t work as consistently as email marketing or paid media. The blurring of lines between earned media, paid, shared, and owned media has greatly amplified PR’s reach.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A strategic public relations campaign can build significant corporate and product brand value, especially over time. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages.

Marketing 310

Marketing Product Launch Corporate Viral 310

Stephen Waddington

MAY 3, 2022

Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience. There is no universal theory of public relations. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities.

Publicity 112

Publicity Construction Corporate Study 112

ImPRessions - Crenshaw Communications

JULY 1, 2020

This means that a public relations team’s challenge is to create a winning pitch that stands out. Before you pitch, take the time to ask yourself, why is this pitch a fit for the specific publications/journalists you’re targeting? A tactic most PR pros tend to overlook is pitching journalists on Twitter.

Pitching 380

Pitching Writing How To Report 380

ImPRessions - Crenshaw Communications

MARCH 21, 2019

PR is an essential business function for imparting a company’s values and beliefs to the public. Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. Here are five PR tactics to get the word out on an organization’s values. Partners with the same values. Executive content.

Company 174

Company Conference Corporate Leadership 174