NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access. Crisis Dashboard. The Crisis Dashboard changes this.

Crisis 158

Crisis Reddit Reputation Tools 158

Cision

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? But all of this starts with listening. Signage in the restaurants. And guess what happened? FIVE PERCENT!

Software 328

Software Customer Service Google Small Business 328

Onclusive

DECEMBER 7, 2023

Social Media Reach Social Media Reach tracks the number of followers, fans, or subscribers on social media platforms. It offers insights into the potential audience reach through social channels. You may want to track PR metrics like this if you are distributing your PR content heavily via social.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Social Media Reach Social Media Reach tracks the number of followers, fans, or subscribers on social media platforms. It offers insights into the potential audience reach through social channels. You may want to track PR metrics like this if you are distributing your PR content heavily via social.

Measurement 195

Measurement Analysis Reputation SEO 195

Sword and the Script

MAY 3, 2022

Social media monitoring, analysis and management services. An animated GIF shows this is a manual process – where a PR can associate articles in the coverage dashboard to pitches sent through the system. The company added two new dashboard views which tally up these connections over time.

Software 99

Software Study Pitching Analysis 99

Katie Paine's Measurement Blog

MAY 25, 2023

If you have any plans to create an integrated measurement dashboard, you’ll need to be able to import data from all your platforms. Most vendors offer fairly standard dashboards these days. Generally, we help clients pull together existing data into dashboards and insight reports using whatever tools our clients have in-house.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” Muck Rack announced new dashboards that centralized reporting for PR measurement. Give our services a try.

Tools 99

Tools Survey Pitching Analytics 99

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. 2) Listen: simple searches and monitoring. Notified allows you to monitor all the major social media sites and online news sources. This includes blogs, discussions and other formats.

Software 113

Software Tools Publicity System 113

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This means you can set up as many queries and dashboards as you’d like. Workspaces.

Tools 157

Tools Media Software Analysis 157

Sword and the Script

AUGUST 3, 2021

For example, it has a similar partnership with Industry Dive, which owns titles like Marketing Dive and Social Media Today. Automated social media accounts, particularly bots, can muck up your social listening efforts. In late 2020, Brandwatch was named a leader in a similar report titled “ social listening platforms.”

Software 85

Software Case Study Pitching Technology 85

Cision

JUNE 23, 2016

At her upcoming webinar, “ Unleashing the Power of Social PR ,” on Tuesday, June 28 at 2 p.m. ET, PR and social media expert Shonali Burke will share her tips on how to build, engage and motivate your community on social media to increase reach and grow brand awareness. Q: What is the first step in practicing social PR?

Community 159

Community Social Media Training Education 159

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19.

Google 119

Google Data Government Social Media 119

Waxing UnLyrical

NOVEMBER 7, 2014

It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do. When I talk about listening dashboards in my training programs , people tend to get that deer in the headlights, “OMG I can’t cope” look.

Strategy 97

Strategy Meeting Leadership Resources 97

Stephen Waddington

SEPTEMBER 5, 2018

A new Forrester report explores the application of social media listening tools and characterises the market. The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. Services vary between basic queries to complex search strings.

Web 68

Web Social Media Tools Enterprise 68

Rock the Status Quo

FEBRUARY 12, 2015

Changes came to the Google Alerts dashboard – it isn’t being discontinued after all – and Twitter signed back up with Google to have tweets indexed. Listen to today’s video to learn the deets, PR pros! Some exciting things happened this week!

Google 100

Google Twitter SEO Video 100

Cision

OCTOBER 15, 2015

Simply “being” on social media isn’t always enough. Sure, you can attract followers and engage with them, but if you’re not monitoring what people are saying about your brand — and then taking action based on what they’re saying — social media won’t do you a whole lot of good. First: What “Listening” Really Means.

Social Media 120

Social Media Media Viral Creativity 120

NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. We chatted with her about her experiences at Condé Nast Italia, where she serves as the Social Media Director.

Data 68

Data Trends Journalism Print 68

Rock the Status Quo

OCTOBER 19, 2015

A tag is when the person mentioning the brand takes the extra step to link their mention to the brand’s social media page, usually through the use of an @ symbol or hashtag. Social listening can be automated through individual platforms and software solutions, but only if you’ve taken time to put that monitoring in place.

Software 100

Software Google Reputation Social Media 100

NewsWhip

JUNE 2, 2020

We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ ” After re-thinking their social strategies and assembling a central team, Ali Wilkinson and the team took a trial of our Spike dashboard. social referrals. We found that we absolutely could.” new mobile users.

Case Study 78

Case Study Study Radio Analytics 78

Cision

JUNE 1, 2017

Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. Use unique URLs, coupons, discount codes, or even telephone numbers only in your social media efforts. Those things, such as an increase (or decrease) in social media followers, can indicate success or failure. Paid Media.

Measurement 200

Measurement Analytics Google Data 200

NewsWhip

JUNE 10, 2021

Using social data in risk assessment | Jump to text. So our filters, as we set them up to listen to a lot of the noise out there, we have to stay attuned to all the noise to turn that into a signal from a reputational risk standpoint. So we have social media as a big source of information. Follow Chris on LinkedIn. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

FEBRUARY 2, 2022

Many PR tech vendors license that metric from Moz and integrated it into their media monitoring dashboards. Brandwatch is the technology underneath Cision’s social listening and Falcon.io DA is essentially an educated guess for how well a site will rank in search. Backlinko’s domain authority is 68 which is very good.

SEO 130

SEO Content Marketing Marketing Software 130

Sword and the Script

SEPTEMBER 19, 2022

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. Other interesting statistics: Social PR. “PR Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

Polaris

JULY 31, 2014

I remember when I first adopted social media marketing as a way to promote my business. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help. What can social media marketing actually DO?”.

Social Media 103

Social Media Marketing Media Twitter 103

Prohibition

MARCH 16, 2021

This is in part down to the fact that good content marketing can hold a visitor’s attention for much longer than, say a social media ad, but also because the nature of content marketing is about providing people the answers to what they’re looking for, without them even actively searching for it. It’s the first one isn’t it?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Presspage

JUNE 15, 2022

A social calendar packed with glamorous parties and Michelin-starred restaurants in exotic cities all over the world. Yes, it has its high points – but the average day in the department is more a whirlwind of paperwork than a social whirl. Or viewers, or scrollers, or listeners – you know the drill.) That’s the reality of work.

Energy 78

Energy Data Meeting Course 78

Presspage

JUNE 15, 2022

A social calendar packed with glamorous parties and Michelin-starred restaurants in exotic cities all over the world. Yes, it has its high points – but the average day in the department is more a whirlwind of paperwork than a social whirl. Or viewers, or scrollers, or listeners – you know the drill.) That’s the reality of work.

Energy 78

Energy Data Meeting Course 78

Karen Freberg

FEBRUARY 8, 2021

Each year, I try to look at the campaigns from a social media perspective – to see what trends, issues, challenges, and opportunities the event can bring to my work in and out of the classroom. Responses and more happening on social. This is basic, BASIC social media practices. Some things still happen even in 2021.

Social Media 104

Social Media Trends Media Reddit 104

Waxing UnLyrical

APRIL 2, 2017

It’s a post by Andrew Hutchinson on Social Media Today , which has been languishing in my inbox for a while. This is where I see a lot of Social PR pros getting off-track. “What dashboard can I use to track ‘everything’?” It’s quite a long read, but well worth it. And time is money.

Survey 80

Survey Banking Twitter Data 80

Solo PR Pro

JANUARY 7, 2019

Increased reliance on these smart speakers — for news, listening to music, and searching for information — means PR pros need to incorporate “speakable content” into client communications plans. Social Listening. Social listening is not a new concept, but it is expected to become more widely adopted this year.

Trends 45

Trends Google Crisis Management Data 45

Solo PR Pro

OCTOBER 4, 2022

And for clients seeking podcast interviews, Listen Notes is the top podcast search engine for finding the perfect pod to pitch. ?️ Stock photography likely won’t be appropriate for most client work, but a pretty picture can bump up the visibility when you’re posting to your own blog or social channels. into a single sign on.

Tools 71

Tools Infographics Pitching Google 71

ImPRessions - Crenshaw Communications

MARCH 28, 2017

Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention , sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.”

Measurement 120

Measurement Study Data Agency 120

Waxing UnLyrical

MARCH 17, 2017

This has been a CRAZY week if you work in the digital/social media space. Particularly if you run social media for an organization or client, you must have a crisis protocol in place, which you can activate instantly, should you need to do so. Through the looking glass. First there was the whole Rachel Maddow thing. … from 2005.”

Google 93

Google Twitter Banking Social Media 93

Reputation Us

APRIL 10, 2017

It’s hard to keep up on all the trends on our social media platforms. Between the White House, new Marvel movies every other weekend and the random social holidays (#NationalColoringBookDay), it’s always interesting to see when something unexpected jumps to the top of the trends. This is earned media in the age of social at its finest.

Brand 92

Brand Branding Social Media Case Study 92

Stuart Bruce

NOVEMBER 11, 2016

The most important part of a conversation is listening and even if Labour’s doorstep activists did this there was no mechanism for capturing the insight they gleaned, let alone for acting upon it. We bombard and spam voters with leaflets, newsletters, direct mail, party political broadcasts and now digital and social media.

Communications 154

Communications Data Policies Twitter 154

Waxing UnLyrical

JULY 11, 2012

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. Listening data are still keyword driven.

Social Media 81

Social Media Media Google Tools 81

Sword and the Script

OCTOBER 4, 2022

It also reported: “It soon plans to release its own API (backend computer interface) that makes it easy for companies to integrate Muck Rack’s analytics dashboards with a company’s existing marketing stack.”. Meltwater launches “visual listening.” PR tech mentions. It’s hard to search or set up alerts for images.

Technology 81

Technology Company Analytics Writing 81