Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. As always there are links to the underlying resources for anyone interested. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m.

Report 105

Report Publicity Marketing Pitching 105

PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. Having worked both sides of the desk has given me a better understanding of what reporters want and need. Having worked both sides of the desk has given me a better understanding of what reporters want and need.

Report 170

Report Local Media Pitching 170

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. What is White Hat Link Building? Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly.

Google 71

Google Infographics Pitching Resources 71

Cision

OCTOBER 17, 2017

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.

Pitching 275

Pitching Public Affairs Report Guidelines 275

Cision

JANUARY 18, 2018

Combining your content creation with brand mentions can pack a serious punch in terms of showing that you’re an industry leader who’s moving and shaking things up! Combining your content creation with brand mentions can pack a serious punch in terms of showing that you’re an industry leader who’s moving and shaking things up!

Strategy 276

Strategy How To Media Infographics 276

Stern + Associates

JANUARY 12, 2023

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. That you’re pitching, not writing it.

Writing 62

Writing Pitching Report Strategy 62

Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them.

Ethics 96

Ethics Crisis Transportation Airlines 96

Cision

NOVEMBER 6, 2017

A single misleading article can be tweeted, shared, liked, and spread like wildfire around the world in just minutes. The article misidentified the shooter as another (innocent) man. And that brings up an excellent point — do search engine and social media companies have a moral responsibility to protect the public from fake news?

Google 225

Google Facebook Wikipedia Engineering 225

Buzzstream

DECEMBER 1, 2023

What is Link Building For SaaS? Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

What is Link Building For SaaS? Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Link building is integral to getting your business online exposure. The right link can attract new customers in a way that other forms of organic marketing simply cannot.

Examples 62

Examples Software Pitching Tools 62

Remote PR Jobs

SEPTEMBER 25, 2023

What stage is the company? Background on the company: What does the company do? This is your chance to explain who you are, what you do and why, underscore momentum and call out recent achievements. If you find yourself stumped about how to frame your story, I always suggest reverse-engineering your ideal article.

How To 100

How To Report Pitching LinkedIn 100

PR Insiders

AUGUST 26, 2021

Today’s journalists are stretched thin because of staff and budget cutbacks, and they are called on to do more with fewer resources than ever before. Assisting the media is also a great way to help yourself when you’re trying to promote your personal or business brand. After all, who knows? After all, who knows?

Survey 78

Survey Pitching Newspapers Software 78

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

How To 177

How To Guidelines Content Marketing Video 177

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Are you trying to build your brand? Are you trying to build links for search engine visibility?

Resources 103

Resources Analysis Infographics Examples 103

Cision

DECEMBER 18, 2017

But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive. If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone.

How To 0

How To Content Marketing Conference Analytics 0

Cision

MAY 2, 2017

Some people like just peanut butter on their sandwich and some people like just jelly; but when you put them together, that’s where the magic happens. You want your followers to get to know you so they want to work with you or buy from you. Know the platform and use it to its highest potential. Which platform is best?

Social Media 167

Social Media Media Local Pitching 167

Remote PR Jobs

SEPTEMBER 25, 2023

When I follow that formula, I know that I’ve covered the key parts. In this article, I’m going to share some examples from abstract’s I’ve worked on with teammates. Your title is the most valuable real estate when selling your talk to a track organizer and prospective audience. I’ve settled into a bit of a formula.

Conference 100

Conference Writing How To Real Estate 100

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

MARCH 16, 2016

But once you establish yourself as the go-to resource in your field and shift those influencers’ eyes from seeing you as a coverage-hungry PR monster to a respected thought leader, your efforts will have paid off. So where do you begin in engaging influencers who could write about your brand or quote you in an article?

How To 120

How To Energy Print Mobile 120

Shift Communications

MAY 17, 2023

We take the word “responsible” seriously, and we have spent hours deliberating if, when and how our staff should use genAI tools. They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. As such, we are mindful of what we upload.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

We take the word “responsible” seriously, and we have spent hours deliberating if, when and how our staff should use genAI tools. They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. As such, we are mindful of what we upload.

Publicity 78

Publicity Guidelines Training Transportation 78

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package.

Pitching 98

Pitching Consumer How To Education 98

PR Fuel

AUGUST 19, 2021

It ensures that you only pitch your story to reporters with high chances of being interested. When identifying the ideal journalists to contact, you should first know your target audience. Be ready to answer critical questions such as what your business does and why you want media coverage in your pitch.

How To 105

How To Media Pitching Report 105

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Are you trying to build your brand? Are you trying to build links for search engine visibility?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Are you trying to build your brand? Are you trying to build links for search engine visibility?

Resources 62

Resources Analysis Infographics Examples 62

Landis PR

OCTOBER 25, 2021

Note: This article originally ran on O’Dwyer’s PR News ‘ website. January of 2020 was when the first reported cases of COVID appeared in the U.S. What have we learned? Predictions of “when COVID ends” have morphed into “how the pandemic will evolve.” Resources need to be fluid and flexible.

Healthcare 98

Healthcare Communications Measurement Resources 98

Cision

JULY 13, 2016

And still others find their media resources and experts there. First, Is It The Right Pitching Channel For You? To answer that question, you have to know who you’re trying to reach. First, follow them. Next, spend time observing what they share. It tells you what they’re interested in. Find someone else.

Pitching 120

Pitching Strategy Social Media Fashion 120

PR for Anyone

AUGUST 6, 2020

Client : Antrina Curry, RN, Chief Chief Caregiving Officer , Caring Hearts With Healing Hands Home Care Topic : Caring for seniors/elderly during Covid-19 Why it is relevant : We have heard the term “Social Distancing” related to Coronavirus but we have to change the language when it comes to our elderly loved ones. SPOILER ALERT: YES!

Case Study 100

Case Study Study Media Local 100

MaccaPR

APRIL 18, 2017

When I was rock music editor for the Minneapolis weekly Twin Cities Reader , the bane of my existence was. You receive the basics, such as the journalist’s name, email address, phone number, beat, pitching tips, and contact methods. Wall Street Journal , with clickable links to bios and recent articles published by.

How To 121

How To YouTube Pitching LinkedIn 121

PR Fuel

SEPTEMBER 16, 2021

What’s a call to action? Essentially, it’s a way to tell people what to do next. The reality is, people need to be told what next steps to take. The reality is, people need to be told what next steps to take. What’s a Call to Action? I have what you need!”

Writing 91

Writing Resources Social Media Creativity 91

Cision

MARCH 23, 2016

Every day, journalists receive tons of pitches from communication professionals just like you. Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients.

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

Sword and the Script

MARCH 2, 2021

You can add the top lines together when a deal closes – and presto – you’ve grown faster. Buy a competitor and fold it or starve it of resources. The fifth reason is to sexy-up some headlines – pump yourself up in the trades with the hope of becoming an acquisition target yourself. Did you know?

Company 148

Company Tools Technology Software 148

Buzzstream

DECEMBER 5, 2023

What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. If you already know why you need to promote your work to get attention, you can skip this section.)

Infographics 62

Infographics Pitching Writing Blogging 62

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR.

Training 159

Training Pitching Writing Video 159

PRSay

MAY 25, 2018

If they cover you, they want to know how many page views you can deliver to them. They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.”

Pitching 87

Pitching Nonprofit Media Relations Social Media 87

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

They’re useful for story pitching, new product research, and new perspectives from industry leaders. A compendium of companies, people, investors, funding and acquisitions in the tech world, the Crunchbase newsletter is a must-read for tracking startups, deals, and trends — an ideal business development resource.

Blogging 136

Blogging B2B Technology Pitching 136

Communications Conversations

NOVEMBER 12, 2020

If you’ve worked in the Twin Cities PR industry for any length of time, you’ve probably heard Holly’s name come up. If you’ve worked in the Twin Cities PR industry for any length of time, you’ve probably heard Holly’s name come up. And, when you did, you never heard a bad word about her.

Publicity 174

Publicity Leadership Corporate Agency 174