Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media. Customer Service (Social Care). Sentiment Analysis.

Social Media 120

Social Media How To Media Customer Service 120

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. It’s been an eye-opening experience. Some of this is a natural outgrowth of age. Give our services a try.

Company 101

Company Survey Pitching Report 101

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. This can include the media, customers, employees, and the general public. How is public relations defined? The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation.

Interviews 100

Interviews Publicity Technology Social Media 100

ReimaginePR

SEPTEMBER 26, 2016

So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Let’s talk about why this is so important and how to do it effectively: Check out these tips on how to get started with influencer marketing: Click Here. However, I come across 10-year-old articles on the first page of Google all of the time.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Buzzstream

NOVEMBER 7, 2017

Very soon, however, it became clear to me that the digital outreach assistance a tool like BuzzStream only facilitates my job and humanizes my efforts, putting it at the top of my list of PR resources I trust. How we pitch different audiences with BuzzStream. Niche media outlets. Lifestyle/fashion/celebrity media.

Fashion 48

Fashion Pitching Tools Resources 48

Buzzstream

DECEMBER 1, 2023

SaaS Link Building: Tips and Examples Building links has benefits outside of just helping you rank for keywords. Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Here are some real-life examples from SaaS brands.

Examples 133

Examples Software Pitching Tools 133

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

Buzzstream

DECEMBER 1, 2023

Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic.

Examples 62

Examples Software Pitching Tools 62

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). The news media wasn’t the only audience to notice Muck Rack.

Pitching 86

Pitching Media System Tools 86

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. So how can you make reporters pay attention and respond? You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips?

Pitching 120

Pitching Twitter Report Analytics 120

Sword and the Script

NOVEMBER 12, 2019

In its latest software update, the media monitoring tool Talkwalker says it’s now pulling data from more than 100 review sites. While you may not change the mind of someone that is upset, you can influence how others perceive you based on your response. That’s solving a very real problem for marketing leaders today. Should you?

Software 17

Software B2B Marketing Data 17

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. An ability to listen.

Publicity 90

Publicity How To Course Facebook 90

Contently - Strategy

OCTOBER 15, 2020

It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze. “It’s A few good examples of this include CoSchedule’s Headline Analyzer and Canva’s Color Palette Generator.

B2B 145

B2B Trends Video Course 145

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

NOVEMBER 16, 2015

You may not know Max Martin, but you probably have heard many of the songs that he has produced: Kelly Clarkson’s “Since U Been Gone,” Jesse J’s “Bang Bang,” Katy Perry’s “Roar,” or Taylor Swift’s “Bad Blood,” just to give a few examples. 54 songs peaked in the top ten.

Measurement 120

Measurement Resources Technology Examples 120

Sword and the Script

FEBRUARY 2, 2021

Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks. As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. This was true of every industry, except PR technology.

Software 122

Software Technology Advertising Advertising 122

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. What is the purpose of Digital PR? I’ve always believed that good Digital PR is beneficial for both clients and journalists. Gaining referral traffic for your site.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

MAY 9, 2018

How much variation should we expect from campaign to campaign? If so, how do we do this and still conduct outreach at a scale that moves the needle for the business? The top 5% of groups conducting outreach are able to consistently get 40% or higher reply rates across their campaigns. Spoiler alert: they are. Key Takeaways.

Data 120

Data SEO Groups Pitching 120

Contently - Strategy

OCTOBER 15, 2021

It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze. A few good examples of this include CoSchedule’s Headline Analyzer and Canva’s Color Palette Generator.

B2B 85

B2B Content Marketing Trends Marketing 85

Cision

JUNE 18, 2015

Done well, it can generate increased views, media coverage and third-party mentions. If you can write content for that person based on that reason, you will see social engagement increase. Perfect your pitch. You can and should pitch your created, or “owned,” content to the media. Put out the signs!

Content Marketing 120

Content Marketing Marketing Pitching Pinterest 120

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. Rethink writing: Michelle Messenger Garrett. Our spring blog series will dive into this topic.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

MAY 3, 2016

Build awareness and credibility as a leading industry resource. 5 Ways to Get More out of B2B Webinars. B2B webinars average 39 minutes in length, though attendees stay logged on for slightly less – 37 minutes. Registrant conversion. Some are pre-disposed to wait for the recording. “In Most popular days for a webinar.

B2B 60

B2B Content Marketing Web Blogging 60

Sword and the Script

MAY 26, 2015

It’s simple: when the work load exceeds your capacity or capability, it’s worthwhile to look at outside resources. I’ve long believed PR agency work is a mile-wide and an inch deep, while the inverse is true when you are an in-house resource (inch wide and a mile deep). by Frank Strong. When should you consider hiring a PR firm.

Corporate 60

Corporate Communications Web Creativity 60

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

Rock the Status Quo

NOVEMBER 3, 2014

Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. If eight out of ten pitches are irrelevant, it’s no wonder that journalists ignore most of their inbox and sleuth out their own resources.

Pitching 167

Pitching Infographics Small Business Media Relations 167

PR Fuel

OCTOBER 16, 2018

How much do we forget this when a crisis happens to our company or business? How much do we forget this when a crisis happens to our company or business? In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. My son Rowan on his first day of Kindergarten.

Web 40

Web Pitching Local Report 40

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Introduction. Great outreach starts with a great list. Today, I’m going to cover the latter. This is by design.

Google 117

Google Measurement Advertising Advertising 117