Cision

JULY 21, 2015

Marketing is more than the sum of its parts. I’m lazy and busy, so I like to use tools that “automagically” post all my blog content to my social sites. Then, if I remember, I also write manual updates to better engage my audience and schedule them in the days after the post originally goes live.

Social Media 120

Social Media Blogging Media LinkedIn 120

Polaris

NOVEMBER 25, 2014

This post covers the first step … stay tuned for a second article covering the latter. By creating buyer personas, Potter has put a human face on customer information that otherwise is largely abstract. A blend of art and science. Creating buyer personas is part art and part science. What’s a buyer persona?

B2C 242

B2C Strategy B2B Marketing 242

ImPRessions - Crenshaw Communications

MARCH 17, 2017

This has always been a key part of a PR person’s job, but it’s particularly important in the era of “fake news.” In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. Public relations is a $13 billion industry employing 100,000 people in the US.

Training 159

Training Pitching Writing Video 159

ReimaginePR

JULY 11, 2016

So how do other small businesses master this art? Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. At this point you’re probably thinking, Susan, I barely have enough time to write a blog post a month.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Sword and the Script

NOVEMBER 4, 2014

” Twitter exploded and some quick thinker doing the Twitter for Chevy simply embraced it with this tweet which read in part, “Truck yeah the 2015 #ChevyColorado has awesome #TechnologyAndStuff!” When the New York Times published an opinion piece in part about Walmart, the company vigorously disputed the representation.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Sword and the Script

SEPTEMBER 24, 2016

Taking repeatable tasks, mapping them out, streamlining the process and then using software to get part of the work done. This is an example of machine learning, although I’m sure both companies are pouring money into R&D here. In my mind, all of these descriptors are a stretch. Machine Learning vs. AI. The unknown?

Marketing 60

Marketing Creativity B2B Ethics 60

Victorious PR

AUGUST 18, 2022

So your options are to either go around telling everyone, “I am a fantastic skier,” or to have your friends brag about your skiing abilities. Now imagine instead that your friends tell everyone that you are a phenomenal skier and, “Oh my gosh you just have to see them on those slopes, it is like an art!” Nothing comes up.

Real Estate 52

Real Estate Small Business Agency Google 52

Critical Mention

JUNE 22, 2017

Article I, Section 8, gives Congress the power “to promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.” We create and market our own content. Understanding the ethics of sharing. Under the U.S.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Article I, Section 8, gives Congress the power “to promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.” We create and market our own content. Understanding the ethics of sharing. Under the U.S.

Film 60

Film Print Creativity Internal 60

Solo PR Pro

JANUARY 14, 2020

I would get your systems set up first! One thing I didn't do that I wish I had 7 years ago, was make sure I had a dream team of a CPA, bookkeeper and attorney. I would have saved myself a lot of money down the road! It worked out better than I could have hoped. And…never stop learning!

Insurance 110

Insurance Insurance Banking Groups 110

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. I gave this assignment several years before commercial services began doing the same thing.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

MARCH 2, 2015

Also, I love that she used the phrase “sniff that fakery.” Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall . Be sure to check out Part II for more tips.). 4 Ways to Streamline High-Quality Content Creation. ” 3. Should You Publish on Medium?

Web 40

Web Small Business Creativity Content Marketing 40

Sword and the Script

AUGUST 17, 2019

One of the things I always strived to do – both when I was in-house and now in my consulting work – is teach. I want clients, prospects, peers and superiors to understand what I’m doing and why. Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. The answer is no.

Study 61

Study Survey B2B Advertising 61

Waxing UnLyrical

NOVEMBER 30, 2012

You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare. Your child has come down with a rasping cough.

Social Media 111

Social Media Communications Healthcare Insurance 111

Cision

APRIL 20, 2015

As an example, I am unusually critical of online statistics, many people aren’t.). What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. I’ll caveat that by saying that each tip needs to be specific, applicable to most and correctable. Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Sword and the Script

MARCH 3, 2015

McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age. Science – as in data science – is the section which the article spends the most depth. by Frank Strong. McKinsey floats it’s concept in the construct of paradox.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

PR in High Definition

DECEMBER 13, 2017

Great, you’ve just spotted an interesting article you actually want to read, but of course you’re just about to run into a meeting. If we do want to devote some quality time to a piece of news or an article, we can’t, and frankly it puts us in a bad mood. Sound familiar? Strike a balance.

Print 48

Print Consumer Conference Video 48

Masters in Communications

NOVEMBER 14, 2018

Maya Angelou once said, "I think we all have empathy. Empathy is a word that is used often by many people. It's commonly known that empathy is a good thing to have, but it isn't always a priority in people's lives. Did you know that 98% of people have the ability to empathize with others ? But what is empathy, and why is it important?

Groups 92

Groups Employee Study Training 92

Masters in Communications

APRIL 22, 2019

Listening Attentively Listening attentively is a learned behavior that gets stronger the more it's put into practice – whether it's at work or in your personal relationships. This is a time to turn off or put away phones, laptops, or TV's and eliminate side conversations. Public speaking classes have been around for decades.

How To 40

How To Training Meeting Employee 40

Waxing UnLyrical

JULY 24, 2013

You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare. This originally ran on Nov. reach nearly 80% of active U.S.

Social Media 76

Social Media Communications Healthcare Insurance 76

Maxim Behar

MAY 31, 2021

I take pride in welcoming Mr. So nice to be here in your show! I will quickly jump onto my first burning question! When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. Meanwhile, I was also learning the news I was writing.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

JULY 18, 2012

I first met Jeff Kelley at UnCurbed DC, “a traveling restaurant that brings the enjoyment of the food truck experience off the curb and into various vacant spaces.”. Jeff and I started chatting about the event, the food and our experience so far and I asked him what his role was. His answer: a Food Truck Advisor.

Writing 94

Writing Interviews Industry Pitching 94

PR 20/20

JUNE 25, 2019

Get processes in place, continually check to ensure the quality and accuracy of those processes, and free your team to put what matters most back at the center of business. I want to do business with brands that care. I love being outside. One of my favorite parts of living in Cleveland is access to Lake Erie and the Metroparks.

Marketing 52

Marketing Storytelling Technology Community 52

ZudePR

MARCH 22, 2018

In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. I sincerely hope my story inspires you to do the same. In 2014, I spent the entire year obsessed with SEO and digital marketing. Table of Contents. #1

Writing 83

Writing Google Blogging Exercises 83

PR Conversations

JULY 20, 2015

Moreover, I’ve contributed to other areas, such as a steering committee for a charitable organization’s high-profile special event and a variety of volunteer roles (over numerous years) at the Art Gallery of Ontario. I seem to recall Boom even mentioning the annual outdoor Saturday pancake breakfast as one volunteer inducement.

Community 40

Community Print Twitter Creativity 40

Waxing UnLyrical

OCTOBER 14, 2010

Sorry, I won’t be telling you in this post. Sorry, I won’t be telling you in this post. Why, sometimes, steps are not OK The title of this post, if you couldn’t detect it, is a play on articles that follow a certain naming pattern: ### [NOUN - plural, syn. Image: jim crossley via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

Remote PR Jobs

SEPTEMBER 25, 2023

Lamont Johnson with The Art Department typically invoices $800 to write and distribute a press release on wire services such as PR Newswire and PRWeb. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes. His approach reflects an industry trend toward ‘performance-based’ pricing.

Radio 100

Radio Print Television Local 100

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. However, after four years in the industry and eight as a journalist and writer, I’d like to believe that I understand what makes a ‘good’ subject line. How to target correctly.

Writing 71

Writing Pitching Study Data 71

Contently - Strategy

MAY 7, 2020

Before joining Contently last year, I ran my own consulting business for five years. During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. Start by solving a problem. To begin, ask yourself two questions: What are we doing now?

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

NewsWhip

APRIL 28, 2021

Paul Quigley: [Starts at 1:11] So to begin, I’ll ask each of our guests to introduce your regions of responsibility and how you fulfill a data and analytics role in each region. So I am the data and analytics lead for Singapore, but also for the wider region in APAC, in Asia. Paul: I’m sure. Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

NOVEMBER 19, 2016

The same article also reported, “Peluso will report to Jon Iwata, svp of marketing and communications at IBM, and will begin in the new role on Oct. I had to read it again. I culled back through all the article I’ve read and tweeted so far in 2016 to take another look. 3 [sic].”. Evangelist? Voice of the customer?

Marketing 60

Marketing B2B Creativity Analytics 60

Sword and the Script

JULY 21, 2018

Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.” However, I think the marketing community has over-corrected and the more strategic marketers value both the art and science of marketing. Also see these related posts: Top Marketer: The Art and Science of a CMO [UML].

Creativity 64

Creativity Marketing Analytics Measurement 64

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Christine Moorman | Duke University.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Beyond PR

JANUARY 18, 2018

Recently, I co-hosted a webinar to discuss this topic. Recently, I co-hosted a webinar to discuss this topic. Entitled “ The Rise of Earned Media: Quantifying Comms and PR Value, ” I was joined by James McQuivey of Forrester and Amy Binder of R.F. Look Out World, Here Comes Earned Media. Consumers are ad-weary. Room to Grow.

Media 75

Media Advertising Advertising Measurement 75

Karen Freberg

JANUARY 21, 2019

While I am not technically “teaching” social media at the University of Louisville this semester (I’m currently on my sabbatical), I’ll be able to have the opportunity to be in the classroom setting. In the meantime, I have seen many conversations arise about what to cover in a social media class in 2019.

Social Media 75

Social Media Media Education Conference 75

NewsWhip

JUNE 23, 2021

And Zach, I think it’d be good to learn more about yourself, your role, the insights team at Kivvit, as well as getting a sense really of what his concept of the agency of the future means for you and for Kivvit. I think you read a lot about the agency of the future, but what does it really mean? Zach Silber: Yeah, absolutely.

Data 78

Data Media Analytics Energy 78

Waxing UnLyrical

MARCH 26, 2014

Below I’ve collected a list of tools to help you put the “art” in your article. With the amount of free content creator tools on the web, there is no reason why you should not be putting images in your blog posts, articles, news releases or any other web content. Guest Post by Alicia Lawrence. Stop making excuses.

Web 77

Web Pinterest Creativity Print 77