Remove public-relations-profession-for-a-reason
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Finding Confidence Through Accreditation

PRSay

Learn how becoming Accredited in Public Relations can help advance your career by visiting PRaccreditation.org. I love to learn, and while I didn’t see a reason to return to school, I knew the prestige and expertise that came with Accreditation in Public Relations. April is APR Month at PRSA. Darcel Walker, M.A.,

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The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

According to the report, “The goal of this survey is to deliver insights to the PR industry to help improve the workflow of public relations professionals, particularly around the rapidly expanding field of generative artificial intelligence.” Obvious statement: 2023 was a breakout year for generative AI. I’m not convinced.

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Humans still needed in AI-assisted public relations

Wadds Inc.

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The Humans Needed, More Than Ever report provides an in-depth analysis of AI's evolving impact on public relations.

Publicity 126
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Book Review: A Century of Spin

Wadds Inc.

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. It’s a polemic takedown of public relations practice. It is itself an exercise in public relations. Ethics in public relations practice can be a challenging issue.

Ethics 105
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Why Contributed Content Is Key To PR For Consulting Firms (And How To Land More Of It)

Stern + Associates

Partners and other practitioners at accounting, law, management and tech consulting firms, among others, need to put themselves out there not just as purveyors of a service but as something more: thought leaders at the cutting edge of their profession and industry. One important channel for doing so is contributed content.

How To 98
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PRSA Kicks Off New Strategies & Tactics Live Series on LinkedIn

PRSay

As public relations evolves to include data analysis that measures campaign results, communicators might be reluctant to embrace these new tools that have not traditionally been part of the profession. Think about campaign results that are measurable, reasonable and meaningful for your organization. A simple plan.

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Understanding the Shared Value of the APR

PRSay

Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept. When you find show or movie that you can relate to, you want to share it. For many, we opt to further that relationship by attaining an Accreditation in Public Relations or APR.

Ethics 184