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Public Relations Reputation Management

Ronn Torossian

Companies that are looking to improve their brand image or get ahead of their competitors in the industry can greatly benefit from public relations and reputation management. For example, with public relations focusing on a company’s reputation, certain strategies can be […].

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How to Manage Disgruntled Customers using Public Relations

Ronn Torossian

Through the right public relations strategies, companies can get help in managing any unhappy customers. The post How to Manage Disgruntled Customers using Public Relations appeared first on. Communication If […].

Publicity 195
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The public relations management gap

Wadds Inc.

There’s a huge gap between public relations and management. It’s been an intense 12 months of developing researching skills, reading public relations and management literature. It’s been an intense 12 months of developing researching skills, reading public relations and management literature.

Publicity 122
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Owning public relations as a management discipline

Wadds Inc.

As the CIPR celebrates its 75th anniversary, practitioners need to own public relations as a management discipline and move beyond communication tasks. My use of the term public relations in practice and within management has become a personal form of idolatry. Public relations is often misunderstood.

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The Growth PR Playbook

What a few years it’s been for Public Relations. Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, have shifted.

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Insights into the future role of public relations in management

Wadds Inc.

My original thesis was that public relations practice had been elevated in management during the COVID-19 pandemic and that the situation might provide insight into the future development of practice. It’s as easy to make the case that public relations is a force for good, as it is for evil. Thanks for reading.

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Using AI in tactical and strategic applications in public relations and management

Wadds Inc.

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. View AI in public relations and management on Beautiful.ai

Publicity 105
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. What are the best practices for managing social media during a crisis? How do I communicate effectively with stakeholders during a crisis?